Work Experience

• Lecturer and Head of Career Development Centre (CDC) at Institute of Business Administration, Karachi (Nov-2022 to PRESENT)
• Lecturer at Institute of Business Administration, Karachi (Jan-2022 to Nov-2022)
• Training and Development Manager at Novo Nordisk Pakistan (Feb-2021 to Dec-2021)
• Sales Capability Manager at Shan Foods Pvt. Limited (Jul-2018 to Jan-2021)
• Visiting Faculty at Institute of Business Administration, Karachi (Jan-2018 to Jun-2018)
• National Sales Training Manager at Reckitt Benckiser Pakistan (Aug-2017 to Jun-2018)
• National Sales Training Manager at Nestle Pakistan (Jan-2016 to Aug-2017)
• National Sales Training Manager at Nestle Pakistan (Jan-2016 to Aug-2017)
• Sales Manager Southern Baluchistan Region at Nestle Pakistan (Dec-2014 to Dec-2015)
• Sales Manager Southern Baluchistan Region at Nestle Pakistan (Dec-2014 to Dec-2015)
• Area Sales Manager at Nestle Pakistan (May-2014 to Nov-2014)
• Area Sales Manager at Nestle Pakistan (May-2014 to Nov-2014)
• Assistant Manager Key Accounts at Nestle Pakistan (Feb-2012 to Apr-2014)
• Assistant Manager Key Accounts at Nestle Pakistan (Feb-2012 to Apr-2014)
• Global Management Trainee at TRG Global (Oct-2010 to Jan-2012)
• Research Executive at ACNielsen Pakistan (Jul-2010 to Sep-2010)
• Marketing Associate at Folio3 Private Limited (Sep-2009 to Dec-2009)
• Internship at Interflow Communications Private Limited (Jul-2009 to Aug-2009)
• Internship at Trainer Resource Group (TRG) (May-2009 to Jul-2009)
• Analyst Electronics Engineer at Trainer Resource Group (TRG) (May-2008 to Jul-2008)

Education

• MBA , Institute of Business Administration, Karachi - 2010
• BE , NED Karachi - 2007

Membership & Affiliations:

• MEMBER, Nove Nordisk Pak, T&D Manager

Research Interests

• Marketing

Courses Taught

• EXPERIENTIAL LEARNING PROGRAM (ELP)
• EXPERIENTIAL LEARNING PROGRAM (ENTREPRENEURSHIP)
• INTRODUCTION TO SERVICES MARKETING
• INTRODUCTION TO TRADE MARKETING
• MARKETING MANAGEMENT
• MBA PROJECT (PART-2)
• PRINCIPLES OF MARKETING
• RETAIL MANAGEMENT
• RETAIL MANAGEMENT
• RETAILING
• SALES MANAGEMENT
• SERVICES MARKETING
• TRADE MARKETING

Research Output

Projects

• Have supervised 14 Projects as Experiential Learning Projects for BBA Students as part of their Final Project which includes clients such as RB, RFC, CCBPL, GroupM, ICI, KFC, EBM, HBL, Dunkin, Habitt.


• Supervised Projects on Perfect Store Program for Omore


• Feasibility Analysis for a new Category Launch by Ismail Industries Private Limited