Dr. Huma Amir

Assistant Professor Senior Research Fellow (CBER) Department: Marketing Professional Activities: On-board Status: Available

Work Experience

  • Assistant Professor, Senior Research Fellow (CBER) Assistant Professor, Senior Research Fellow (CBER) & Chairperson (Marketing) at Institute of Business Administration, Karachi (May2011 to PRESENT)
  • Assistant Professor at Institute of Business Administration, Karachi (Jan2007 to Apr2011)
  • Teaching Assistant at Warwick Business School (Jan2007 to Dec2009)
  • Sub Warden at Warwick University (Jan2005 to Dec2010)
  • Lecture, Marketing Dept at Institute of Business Administration, Karachi (May2004 to Dec2007)
  • Student Counselor at Institute of Business Administration, Karachi (Jan2004 to Dec2005)
  • Monitor the Performance of Affiliate Colleges at Institute of Business Administration, Karachi (Jan2004 to Dec2005)
  • Visiting Faculty at Institute of Business Administration, Karachi (Jan1988 to Dec2003)
  • Managed Export European Market at Leather Garment Manufacturing Export Company (Jan1988 to Dec2003)

Education

  • PhD (International Marketing), University of Warwick, UK - 2011
  • MPhil (International Marketing), University of Warwick, UK - 2005
  • MBA (Marketing), Institute of Business Administration, Karachi - 1987

Research Interests

  • International Marketing

Courses Taught

  • ADV.&APPLIED BUSINESS RESEARCH
  • APPLIED BUSINESS RESEARCH
  • MARKETING ANALYTICS
  • METHODS IN BUSINESS RESEARCH
  • RESEARCH METHODOLOGY
  • SERVICES MARKETING

Research Output

  • Dr. Huma Amir, Dr. Wajid H. Rizvi "Influence of Perceived Risk and Familiarity on Willingness to Transact in Online Food Shopping in Developing Economies", 2016 AMS Annual Conference, , Orlando, Florida, United States
  • Dr. Huma Amir, Fariha Raza "Digitized World and Bottom of Pyramid Consumer Behavior", Australia & New Zealand Marketing Academy Conference ANZMAC 2018, Dec 05, 2018, Adelaide, Australia
  • Dr. Wajid H. Rizvi, Dr. Salman Bashir, Dr. Huma Amir "Enhanced Understanding of Purchase Intentions in the Context of Car Buying: Implications for Academics and Practitioners", IBA Business Review, Jun 30, 2018, Karachi, Pakistan
  • Dr. Wajid H. Rizvi, Dr. Amber Gul Rashid, Dr. Huma Amir "Brand Association and Emotional Confidence: The Determinants of Brand Loyalty", 2018 AMS (Academy of Marketing Science) 46th Annual Conference, May 25, 2018, New Orleans, United States
  • Dr. Huma Amir, Dr. Wajid H. Rizvi "Brand Performance-Attachment Relationship: Social Image Mediation Effect", Australian and New Zealand Marketing Academy Conference, ANZMAC 2017, Dec 06, 2017, Melbourne, Australia
  • Dr. Wajid H. Rizvi, Dr. Salman Bashir, Dr. Huma Amir "Measuring the Knowledge Creation Process in Pakistani Banks: Scale Development and Validation", IBA Business Review, Jul 20, 2017, Karachi, Pakistan
  • Faryal Salman, Dr. Huma Amir "A Discussion on the Connection between Consumer Culture Theory (CCT) and National Culture Theory (NCT)", 4th Academic International Conference on Business, Marketing and Management, Harvard University, Jul 19, 2017, Boston, United States
  • Dr. Huma Amir, Dr. Wajid H. Rizvi "Role of Perceived Attributes in Understanding Consumer Purchase Intentions using the Theory of Planned Behavior: Case of an Economy Car Launch", 39th INFORMS Society of Marketing Science (ISMS) Conference, Jun 10, 2017, Los Angeles, California, United States
  • Hira Naeem, Dr. Huma Amir "Identification of Perceived Quality Attributes and its Influence on Brand Attitude and Purchase Intentions in Context of Car Buying", 3rd IBA International Conference on Marketing, IBAICM 2016, Dec 20, 2016, Kuala Lumpur, Malaysia
  • Dr. Wajid H. Rizvi, Dr. Huma Amir "Marketing to the Bottom of the Pyramid in Emerging Markets", 3rd IBA International Conference on Marketing, Dec 19, 2016, Kuala Lumpur, Malaysia
  • Dr. Huma Amir, Dr. Wajid H. Rizvi "Does Social Image (Pakistani Consumers) Mediate Relationship between Brand Performance and Brand Attachment for an Imported Cosmetic Brand?", 2016 INFORMS Annual Meeting, Nov 16, 2016, Nashville, United States
  • Dr. Huma Amir "Impact of User-generated versus Firm-generated Content on Purchase Intention Of High versus Low Involvement Products", 2015 INFORMS Annual Meeting, Nov 01, 2015, Philadelphia, United States
  • Dr. Huma Amir "User-Generated and Firm-Generated Contents Impact on Low- versus High-Involvement Products in Social Media Marketing", 37th INFORMS Society of Marketing Science (ISMS) Conference, Jun 18, 2015, Baltimore, Maryland, United States
  • Dr. Huma Amir "A Study of the Changing Cultural Trends in Gold Gift-giving at Weddings in a Developing Country", 36th INFORMS Society of Marketing Science (ISMS) Conference, Jun 12, 2014, Atlanta, Georgia, United States
  • Dr. Huma Amir, Samir S. Amir "From Trade Normalization to Economic Interlock – A Roadmap for Peace in South Asia", SIBR 2014 Bangkok Conference on Interdisciplinary Business & Economics Research, Jun 05, 2014, Bangkok, Thailand
  • Dr. Huma Amir "Challenges in India Pakistan Trade Normalization – SMEs and the Communication Barriers", 2nd Annual Conference on Normalizing India-Pakistan Trade, Jan 22, 2014, New Delhi, India
  • Dr. Huma Amir "From Print to E-Newspaper Readership: An Analysis of Relevant Factors for Transition to Online Readership", Proceedings of LCBR European Marketing Conference 2013, Aug 16, 2013, Frankfurt, Germany
  • Dr. Huma Amir "Exploratory Study on Changing Consumer Cultural Trends in a Developing Economy", 35th INFORMS Society of Marketing Science (ISMS) Conference, Jul 13, 2013, Istanbul, Turkey
  • Dr. Huma Amir "Exploratory Research on the Effects of Retailer Power, Price Demands, and Importer Opportunism on Importer-Exporter Relationship Quality", Proceedings of the 2013 International Marketing Trends Conference, Jan 17, 2013, Paris, France
  • Dr. Huma Amir "Importer Opportunism: The Effect of Retailer Power and Price Demands on Importer-Exporter Relationship Quality", Proceedings of the 2012 ISBM Academic Conference, Aug 16, 2012, Chicago, United States
  • Dr. Huma Amir "Social Media Marketing: Its Impact and Usage by Young Adults in Pakistan", Proceedings of the LCBR European Marketing Conference 2012, Aug 10, 2012, Munich, Germany
  • Dr. Huma Amir "Telemedicine: Its Acceptance and Adoption by Medical Professionals in Pakistan", 34th INFORMS Society of Marketing Science (ISMS) Conference, Jun 01, 2012, Boston, Massachusetts, United States
  • Dr. Huma Amir "UK Retailers’ Perceptions of Manufacturers from LDC’s with Negative Country Image: Search for Survival Strategies in a Post-WTO Era", 28th INFORMS Society of Marketing Science (ISMS) Conference, Jun 10, 2006, Pittsburgh, United States
  • Dr. Huma Amir "An Exploration into the Dyadic Relationships between UK Importers and Pakistani Exporters", Proceedings of the 6th EURAM Annual Doctoral Colloquium, May 20, 2006, Oslo, Norway

Projects

List to come