Dr. Nida Aslam Khan

Lecturer Department: Marketing Professional Activities: On-board Status: Available

Work Experience

  • Lecturer and Student Couselor at Institute of Business Administration, Karachi (Jul2017 to PRESENT)
  • Lecturer at Institute of Business Administration, Karachi (Aug2005 to PRESENT)
  • Asst. Product Manager at Clarus (Pvt) Ltd (Mar2005 to Jul2014)

Education

  • PhD Split (Pursuing), IMT Ghaziabad/Grenoble Ecole De Management - 2018
  • MBA (Marketing), Institute of Business Administration, Karachi - 2004
  • BBA (Marketing), Institute of Business Administration, Karachi - 2003

Membership & Affiliations:

  • MEMBER, Library Committee, IBA

Research Interests

  • Split Pursuing

Courses Taught

  • BRAND MANAGEMENT
  • BRANDING AND CREATIVE CORPORAT
  • CONSUMER BEHAVIOR
  • CONSUMER BEHAVIOR
  • EXPERIENTIAL LEARNING PROGRAM
  • MARKETING ISSUES IN PAKISTAN
  • MBA-Project
  • METHODS IN BUSINESS RESEARCH
  • PRINCIPLES OF MARKETING

Research Output

  • Dr. Nida Aslam Khan "Marketing a Tabooed Product: Tackling the Consumer Mindset in Pakistan", Asian Journal of Management Cases, Sep 01, 2018, India
  • Dr. Nida Aslam Khan "Animosity in the Indo-Pak Region: The Role of Product Knowledge", International Conference on Contemporary Issues in Business & Economics (ICCIBE), Jul 14, 2018, Tokat, Turkey
  • Dr. Nida Aslam Khan, Jami Moiz "Tariq Books: Responding to Changing Market Dynamics", NACRA 59th Annual Meeting 2017, Oct 19, 2017, Chicago, United States
  • Dr. Nida Aslam Khan "Dunkin Donuts: Shake it with Caramel", NACRA 59th Annual Meeting 2017, Oct 19, 2017, Chicago, United States
  • Jami Moiz, Dr. Nida Aslam Khan "Entrepreneurship vs. Sustainable Entrepreneurship: The Case of Indus Pencils Industries (Pvt.) Limited", 16th International Entrepreneurship Forum (IEF), Sep 14, 2017, Kathmandu, Nepal
  • Jami Moiz, Dr. Nida Aslam Khan "Issues and Challenges of Governance in South Asia", 14th South Asian Management Forum 2017 (SAMF 2017) Governance and Public Policy - Role of Management Development, Apr 24, 2017, Male, Maldives
  • Dr. Nida Aslam Khan, Jami Moiz "The Discourse: Doing it Differently - the Oreo Princess Campaign", IBA Business Review, Jun 30, 2016, Karachi, Pakistan
  • Dr. Nida Aslam Khan "Building a brand of quick service restaurant [QSR]: a new trend in Karachi", 1st National Research Conference, Mar 14, 2015, Islamabad, Pakistan
  • Dr. Nida Aslam Khan "The Milk Chocolate Market: Exploring the Urban Pakistani Consumer", 2015 Annual Conference of the Emerging Markets Conference Board: Emerging Markets 2015; on the Theme "Redefining Value in Emerging Markets", Jan 20, 2015, Dubai, United Arab Emirates
  • Dr. Nida Aslam Khan "Contraceptives Social Marketing:Tackling the Consumer Mindset in Pakistan Biogenics (Pvt) Ltd", 4th Asian Management Research and Case (AMRC) Conference: Management Issues in Emerging Markets for Sustainable Business, Jan 10, 2015, Penang, Malaysia
  • Jami Moiz, Dr. Nida Aslam Khan "Lays: Halal/Haram Crisis", IBA Business Review, Jun 01, 2014, Karachi, Pakistan
  • Dr. Nida Aslam Khan "The Effectiveness of Generational Segmentation in Telecommunication Sector: an Exploratory Study of Pakistani Market", LCBR European Marketing Conference, Aug 16, 2013, Frankfurt, Germany
  • Dr. Nida Aslam Khan "Case study on Younus Textile Mills", 2013 AJMC International Case Conference on Contemporary Management Practices, Jan 19, 2013, Lahore, Pakistan
  • Dr. Nida Aslam Khan, Humayun Sultan Ansari "Targeting Sensitive Groups and Social Issues: An Exploratory Study of Pakistani Market", Interdisciplinary Journal of contemporary research in business (IJCRB), Aug 01, 2011
  • Dr. Nida Aslam Khan "Are Consumers Dominating the Balance of Power in the Marketplace: An Exploratory Study of Pakistani Market", Eurasia Economics and Business Society 2011 (EBES 2011) Conference., Jun 01, 2011, Istanbul, Turkey
  • Hira Channa, Dr. Nida Aslam Khan, Marium Rafique, S. Tariq bin Shahid, Ather Sheikhani "Case Study on Osman Malik- New Malik Automobiles [Presented in absentia]", International Conference on Management of MSMEs, Institute of Management Technology., Sep 17, 2010, Nagpur, India
  • Dr. Nida Aslam Khan "Is the Traditional Development of Brand Loyalty Dying: A Study of Food and Beverages Category in Pakistan", , Jul 12, 2010, Oulu, Finland

Projects

List to come