Dr. Nida Aslam Khan

Assistant Professor Department: Marketing Professional Activities: On-board Status: Available

Work Experience

  • Lecturer and Student Couselor at Institute of Business Administration, Karachi (Jul2017 to PRESENT)
  • Lecturer at Institute of Business Administration, Karachi (Aug2005 to PRESENT)
  • Asst. Product Manager at Clarus (Pvt) Ltd (Mar2005 to Jul2014)

Education

  • PhD Split (Pursuing), IMT Ghaziabad/Grenoble Ecole De Management - 2018
  • MBA (Marketing), Institute of Business Administration, Karachi - 2004
  • BBA (Marketing), Institute of Business Administration, Karachi - 2003

Membership & Affiliations:

  • MEMBER, Library Committee, IBA

Research Interests

  • Split Pursuing

Courses Taught

  • BRAND MANAGEMENT
  • BRANDING AND CREATIVE CORPORAT
  • CONSUMER BEHAVIOR
  • CONSUMER BEHAVIOR
  • EXPERIENTIAL LEARNING PROGRAM
  • MARKETING ISSUES IN PAKISTAN
  • MBA-Project
  • METHODS IN BUSINESS RESEARCH
  • PRINCIPLES OF MARKETING

Research Output

  • Dr. Nida Aslam Khan, Jami Moiz "The Curious Case of Capri Face Wash", IBA Business Review, Nov 06, 2018, Karachi, Pakistan
  • Jami Moiz, Dr. Nida Aslam Khan "Bake Parlor Goes Italian Boosting the Pasta Category In Pakistan", 2018 Proceedings of the North American Case Research Association, Oct 04, 2018, Orlando, United States
  • Dr. Nida Aslam Khan, Jami Moiz "Rooh Afza Tumbling Forward with Heritage", 2018 Proceedings of the North American Case Research Association, Oct 04, 2018, Orlando, United States
  • Dr. Nida Aslam Khan, Jami Moiz, Qashif Effendi "Reem Ka Steam: Penetrating the Branded Rice Industry of Pakistan", WARC Prize for Asian Strategy, Entrant, 2018, Sep 05, 2018
  • Dr. Nida Aslam Khan "Marketing a Tabooed Product: Tackling the Consumer Mindset in Pakistan", Asian Journal of Management Cases, Sep 01, 2018, India
  • Dr. Nida Aslam Khan "Animosity in the Indo-Pak Region: The Role of Product Knowledge", International Conference on Contemporary Issues in Business & Economics (ICCIBE), Jul 14, 2018, Tokat, Turkey
  • Dr. Nida Aslam Khan "Novella Chocolate: How not to be a Novice in Chocolate Industry", 7th Asian Management Research and Case Conference; Convergence or Divergence: Emerging Trends in Management Research and Cases In Asia. Sub Theme: China One Belt, One Road Initiative: Implications for Management & Organizations in Asia, Mar 23, 2018, Bhurban, Pakistan
  • Dr. Nida Aslam Khan, Jami Moiz "Tariq Books: Responding to Changing Market Dynamics", NACRA 59th Annual Meeting 2017, Oct 19, 2017, Chicago, United States
  • Dr. Nida Aslam Khan "Dunkin Donuts: Shake it with Caramel", NACRA 59th Annual Meeting 2017, Oct 19, 2017, Chicago, United States
  • Jami Moiz, Dr. Nida Aslam Khan "Entrepreneurship vs. Sustainable Entrepreneurship: The Case of Indus Pencils Industries (Pvt.) Limited", 16th International Entrepreneurship Forum (IEF), Sep 14, 2017, Kathmandu, Nepal
  • Jami Moiz, Dr. Nida Aslam Khan "Issues and Challenges of Governance in South Asia", 14th South Asian Management Forum 2017 (SAMF 2017) Governance and Public Policy - Role of Management Development, Apr 24, 2017, Male, Maldives
  • Dr. Nida Aslam Khan, Jami Moiz "The Discourse: Doing it Differently - the Oreo Princess Campaign", IBA Business Review, Jun 30, 2016, Karachi, Pakistan
  • Dr. Nida Aslam Khan "Building a brand of quick service restaurant [QSR]: a new trend in Karachi", 1st National Research Conference, Mar 14, 2015, Islamabad, Pakistan
  • Dr. Nida Aslam Khan "The Milk Chocolate Market: Exploring the Urban Pakistani Consumer", 2015 Annual Conference of the Emerging Markets Conference Board: Emerging Markets 2015; on the Theme "Redefining Value in Emerging Markets", Jan 20, 2015, Dubai, United Arab Emirates
  • Dr. Nida Aslam Khan "Contraceptives Social Marketing:Tackling the Consumer Mindset in Pakistan Biogenics (Pvt) Ltd", 4th Asian Management Research and Case (AMRC) Conference: Management Issues in Emerging Markets for Sustainable Business, Jan 10, 2015, Penang, Malaysia
  • Jami Moiz, Dr. Nida Aslam Khan "Lays: Halal/Haram Crisis", IBA Business Review, Jun 01, 2014, Karachi, Pakistan
  • Dr. Nida Aslam Khan "The Effectiveness of Generational Segmentation in Telecommunication Sector: an Exploratory Study of Pakistani Market", LCBR European Marketing Conference, Aug 16, 2013, Frankfurt, Germany
  • Dr. Nida Aslam Khan "Case study on Younus Textile Mills", 2013 AJMC International Case Conference on Contemporary Management Practices, Jan 19, 2013, Lahore, Pakistan
  • Dr. Nida Aslam Khan, Humayun Sultan Ansari "Targeting Sensitive Groups and Social Issues: An Exploratory Study of Pakistani Market", Interdisciplinary Journal of contemporary research in business (IJCRB), Aug 01, 2011
  • Dr. Nida Aslam Khan "Are Consumers Dominating the Balance of Power in the Marketplace: An Exploratory Study of Pakistani Market", Eurasia Economics and Business Society 2011 (EBES 2011) Conference., Jun 01, 2011, Istanbul, Turkey
  • Hira Channa, Dr. Nida Aslam Khan, Marium Rafique, S. Tariq bin Shahid, Ather Sheikhani "Case Study on Osman Malik- New Malik Automobiles [Presented in absentia]", International Conference on Management of MSMEs, Institute of Management Technology., Sep 17, 2010, Nagpur, India
  • Dr. Nida Aslam Khan "Is the Traditional Development of Brand Loyalty Dying: A Study of Food and Beverages Category in Pakistan", , Jul 12, 2010, Oulu, Finland

Projects

List to come