Saima Husain

Lecturer Department: Marketing Professional Activities: On-board Status: Available

Work Experience

  • Lecturer at Institute of Business Administration, Karachi (Aug2006 to PRESENT)
  • Assisted Mr. Sultan Raza at Institute of Business Administration, Karachi (Mar2006 to May2006)
  • Visiting Faculty Member at CBM (Jan2004 to May2004)
  • Taught BC as a Part of Berlitz Team at PAFKITE (Feb2003 to May2003)
  • Visiting Faculty Member at PAF KIET (Sep2002 to May2003)
  • Asst.Marketing Manager at Berlitz Language Center (Feb2002 to Sep2002)
  • Assistant Manager Export Marketing at Gul Ahmed Textile Mills (May2001 to Jan2002)

Education

  • PhD (Pursuing Split), University of Southampton, UK - IN PROGRESS
  • MBA (Marketing), Institute of Business Administration, Karachi - 2000
  • BBA (Hons Marketing), Institute of Business Administration, Karachi - 1999

Research Interests

  • Marketing

Courses Taught

  • BRAND MANAGEMENT
  • CONSUMER BEHAVIOR
  • CONSUMER BEHAVIOR
  • ENGLISH COMPOSITION
  • ENGLISH GRAMMAR
  • EXPERIENTIAL LEARNING PROGRAM
  • MARKETING ISSUES IN PAKISTAN
  • MBA-Project
  • METHODS IN BUSINESS RESEARCH
  • PRINCIPLES OF MARKETING

Research Output

  • Saima Husain, Kanza Naheed, Mahrukh Isa "Veet: Facing the Cultural Challenge in Pakistan", Emerald Emerging Market Case Studies, Jun 22, 2016
  • Saima Husain "Consumer Socialization: Capturing the Perspective of the one Being Socialized", 7th International Child and Teen Consumption Conference - Cultural Contexts, Relations and Practices, Apr 28, 2016, Aalborg, Denmark
  • Saima Husain "Consumer Socialization of Tweens in an Interinstitutional Society: An Institutional Logics Perspective (Won Best Paper Award)", Southampton Business School PhD Student Conference 2016, Mar 22, 2016, Southampton, England
  • Saima Husain, Ayeza Sumsam "Demystifying the Rationale Behind Consumer Brand Engagement in Pakistan", 2015 Annual Conference of the Emerging Markets Conference Board, Jan 20, 2015, Dubai, United Arab Emirates
  • Nadir Hashmi, Saima Husain "AIESEC: The Experience Pakistan Challenge", Emerald Emerging Market Case Studies, Mar 04, 2014
  • Dr. Kamran Siddiqui, Saima Husain "ZARCO Exchange: Corporate Governance Failure", IUP Journal of Corporate Governance, Oct 01, 2013, India
  • Saima Husain, Kanza Naheed, Mahrukh Isa "Veet: Facing the Cultural Challenge in Pakistan", SWCRA Conference, Mar 01, 2012, New Orleans, United States
  • Farah Naz Baig, Saima Husain "Impact of PDDC in Promoting Entrepreneurship in Pakistan: A Case Study of Dairy Farmers", ECIE Conference, Sep 15, 2011, Aberdeen,Scotland, England

Projects

List to come