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    • The Influence of Emotional Confidence on Brand Attitude: Using Brand Belief as Mediating Variable Jan 23, 2018, Taylor & Francis Dr. Wajid H. Rizvi, Emrah Oney Department: Marketing Journal: Economic Research
    • Meezan Bank: Category Leader in Islamic Banking Sep 22, 2017, Emerald Dr. Amber Gul Rashid, Obaid Usmani, Dr. Lalarukh Ejaz, Hasan Faraz Department: Marketing Case: Emerald Emerging Markets Case Studies
    • Haseen Habib: 50 years in fire protection services Apr 20, 2017, Emerald Ala Zia, Dr. Amber Gul Rashid, Dr. Lalarukh Ejaz Department: Marketing Case: Emerald Emerging Markets Case Studies
    • Tariq Books: Responding to Changing Market Dynamics Oct 19, 2017, NACRA Dr. Nida Aslam Khan, Jami Moiz Department: Marketing Conference: NACRA 59th Annual Meeting 2017
    • Dunkin Donuts: Shake it with Caramel Oct 19, 2017, NACRA Dr. Nida Aslam Khan Department: Marketing Conference: NACRA 59th Annual Meeting 2017
    • Entrepreneurship vs. Sustainable Entrepreneurship: The Case of Indus Pencils Industries (Pvt.) Limited Sep 14, 2017, International Entrepreneurship Forum Jami Moiz, Dr. Nida Aslam Khan Department: Marketing Conference: 16th International Entrepreneurship Forum (IEF)
    • Issues and Challenges of Governance in South Asia Apr 24, 2017, AMDISA Jami Moiz, Dr. Nida Aslam Khan Department: Marketing Conference: 14th South Asian Management Forum 2017 (SAMF 2017) Governance and Public Policy - Role of Management Development
    • Brand Performance-Attachment Relationship: Social Image Mediation Effect Dec 06, 2017, ANZMAC Dr. Huma Amir, Dr. Wajid H. Rizvi Department: Marketing Conference: Australian and New Zealand Marketing Academy Conference, ANZMAC 2017
    • Measuring the Knowledge Creation Process in Pakistani Banks: Scale Development and Validation Jul 20, 2017, IBA Dr. Wajid H. Rizvi, Dr. Salman Bashir, Dr. Huma Amir Department: Marketing Journal: IBA Business Review
    • A Discussion on the Connection between Consumer Culture Theory (CCT) and National Culture Theory (NCT) Jul 19, 2017, Faryal Salman, Dr. Huma Amir Department: Marketing Conference: 4th Academic International Conference on Business, Marketing and Management, Harvard University
    • Role of Perceived Attributes in Understanding Consumer Purchase Intentions using the Theory of Planned Behavior: Case of an Economy Car Launch Jun 10, 2017, INFORMS Dr. Huma Amir, Dr. Wajid H. Rizvi Department: Marketing Conference: 39th INFORMS Society of Marketing Science (ISMS) Conference
    • Brand Performance-Attachment Relationship: Social Image Mediation Effect Dec 06, 2017, ANZMAC Dr. Huma Amir, Dr. Wajid H. Rizvi Department: Marketing Conference: Australian and New Zealand Marketing Academy Conference, ANZMAC 2017
    • Formation of Emotional Confidence Dec 06, 2017, ANZMAC Dr. Wajid H. Rizvi Department: Marketing Conference: Australian and New Zealand Marketing Academy Conference, 2017
    • Measurement of Air Contamination in Different Wards of Public Sector Hospital (Teaching/Civil) Sukkur Nov 01, 2017, Karachi University Dr. Badaruddin A. Memon, Gul Hassan Bhutto, Dr. Wajid H. Rizvi Department: Marketing Journal: Pakistan Journal of Pharmaceutical Sciences
    • Measuring the Knowledge Creation Process in Pakistani Banks: Scale Development and Validation Jul 20, 2017, IBA Dr. Wajid H. Rizvi, Dr. Salman Bashir, Dr. Huma Amir Department: Marketing Journal: IBA Business Review
    • Operationalization of Knowledge Management in Knowledge-Intensive Pakistani Banks: a Qualitative Case Study Jul 12, 2017, Kozmenko Science Pulication Salman Bashir Memon, Dr. Wajid H. Rizvi, Sumaiya Syed Department: Marketing Journal: Knowledge and Performance Management
    • An Analysis of the Influence of a Mobile Learning Application on the Learning Outcomes of Higher Education Students Jul 10, 2017, Springer Aijaz Ahmed Arian, Zahid Hussain, Dr. Wajid H. Rizvi, Muhammad Saleem Vighio Department: Marketing Journal: Universal Access in the Information Society
    • Role of Perceived Attributes in Understanding Consumer Purchase Intentions using the Theory of Planned Behavior: Case of an Economy Car Launch Jun 10, 2017, INFORMS Dr. Huma Amir, Dr. Wajid H. Rizvi Department: Marketing Conference: 39th INFORMS Society of Marketing Science (ISMS) Conference
    • Measuring Usability of the Mobile Learning App for the Children Jun 08, 2017, Springer Zahid Hussain, Wolfgang Slany, Dr. Wajid H. Rizvi, Adeel Riaz, Umair Ramzan Department: Marketing Conference: International Conference on Learning and Collaboration Technologies
    • The Determinant of Electronic Payment Systems Usage: SEM Approach Apr 12, 2017, Taylor & Francis Emrah Oney, Gizem Guven, Dr. Wajid H. Rizvi Department: Marketing Journal: Economic Research-Ekonomska Istraživanja
    • To Be Or Not To Be a Project Manager Nov 02, 2016, HEC Montreal Dr. Amber Gul Rashid Department: Marketing Case: HEC Montreal Case Catalogue
    • Informal Entrepreneurship, Pakistani Women And Extreme Institutional Voids - A Research Agenda Jun 03, 2016, EURAM Dr. Lalarukh Ejaz, Mine Karatas-ozkan, Vadim Grinevich, Dr. Amber Gul Rashid Department: Marketing Conference: EURAM 2016
    • Baker Street Jan 31, 2016, Emerald Dr. Farah Naz Baig, Dr. Amber Gul Rashid Department: Marketing Case: Emerald Emerging Markets Case Studies
    • Pediasure: Children’s Health Problem now a History! Sep 03, 2016, Emeraldinsight Dr. Farah Naz Baig Department: Marketing Case: Emerald Emerging Markets Case Studies
    • Entrepreneurial Resourcefulness, Product Strategy and Channel Structure: A Transaction Cost Economies Perspective Mar 21, 2016, Southampton Business School Dr. Farah Naz Baig Department: Marketing Conference: Southampton Business School Conference
    • Baker Street Jan 31, 2016, Emerald Dr. Farah Naz Baig, Dr. Amber Gul Rashid Department: Marketing Case: Emerald Emerging Markets Case Studies
    • Veet: Facing the Cultural Challenge in Pakistan Jun 22, 2016, EEMCS Dr. Saima Husain, Kanza Naheed, Mahrukh Isa Department: Marketing Case: Emerald Emerging Market Case Studies
    • Consumer Socialization: Capturing the Perspective of the one Being Socialized Apr 28, 2016, Aalborg University Dr. Saima Husain Department: Marketing Conference: 7th International Child and Teen Consumption Conference - Cultural Contexts, Relations and Practices
    • Consumer Socialization of Tweens in an Interinstitutional Society: An Institutional Logics Perspective (Won Best Paper Award) Mar 22, 2016, University of Southampton Dr. Saima Husain Department: Marketing Conference: Southampton Business School PhD Student Conference 2016
    • The Discourse: Doing it Differently - the Oreo Princess Campaign Jun 30, 2016, Institute of Business Administration Dr. Nida Aslam Khan, Jami Moiz Department: Marketing Journal: IBA Business Review