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    • Identification of Perceived Quality Attributes and its Influence on Brand Attitude and Purchase Intentions in Context of Car Buying Dec 20, 2016, IBA Hira Naeem, Dr. Huma Amir Department: Marketing Conference: 3rd IBA International Conference on Marketing, IBAICM 2016
    • Marketing to the Bottom of the Pyramid in Emerging Markets Dec 19, 2016, IBAICM-16 Dr. Wajid H. Rizvi, Dr. Huma Amir Department: Marketing Other Scholarly Contributions: 3rd IBA International Conference on Marketing
    • Does Social Image (Pakistani Consumers) Mediate Relationship between Brand Performance and Brand Attachment for an Imported Cosmetic Brand? Nov 16, 2016, INFORMS Dr. Huma Amir, Dr. Wajid H. Rizvi Department: Marketing Conference: 2016 INFORMS Annual Meeting
    • Marketing to the Bottom of the Pyramid in Emerging Markets Dec 19, 2016, IBAICM-16 Dr. Wajid H. Rizvi, Dr. Huma Amir Department: Marketing Other Scholarly Contributions: 3rd IBA International Conference on Marketing
    • Does Social Image (Pakistani Consumers) Mediate Relationship between Brand Performance and Brand Attachment for an Imported Cosmetic Brand? Nov 16, 2016, INFORMS Dr. Huma Amir, Dr. Wajid H. Rizvi Department: Marketing Conference: 2016 INFORMS Annual Meeting
    • Evaluating Usability of M-Learning Application in the Context of Higher Education Institute Jun 21, 2016, SpringerLink Aijaz Ahmed Arian, Zahid Hussain, Dr. Wajid H. Rizvi, Muhammad Saleem Vighio Department: Marketing Conference: Learning and Collaboration Technologies
    • The Express Tribune: Touching the Tricky Price Point Aug 12, 2015, Emerald Insight Dr. Lalarukh Ejaz, Dr. Amber Gul Rashid, Dr. Khadija Malik Bari Department: Marketing Case: Emerald Emerging Markets Case Studies
    • Coherent, Long Term Plan could Better the Education System of Pakistan; Interview Apr 27, 2015, Dr. Amber Gul Rashid Department: Marketing Scholarly Newspaper & Magazine: Pakistan & Gulf Economist
    • Customer Centric Marketing Programs for the Emerging Markets Consumers: A Pakistani Perspective Jan 20, 2015, IMT Ghaziabad, India Dr. Farah Naz Baig, Eng, Teck Department: Marketing Conference: 2015 Annual Conference of the Emerging Markets Conference Board: Emerging Markets 2015
    • Demystifying the Rationale Behind Consumer Brand Engagement in Pakistan Jan 20, 2015, IMT Ghaziabad, India Dr. Saima Husain, Ayeza Sumsam Department: Marketing Conference: 2015 Annual Conference of the Emerging Markets Conference Board
    • Building a brand of quick service restaurant [QSR]: a new trend in Karachi Mar 14, 2015, ASMMR Dr. Nida Aslam Khan Department: Marketing Conference: 1st National Research Conference
    • The Milk Chocolate Market: Exploring the Urban Pakistani Consumer Jan 20, 2015, IMT Ghaziabad, India Dr. Nida Aslam Khan Department: Marketing Conference: 2015 Annual Conference of the Emerging Markets Conference Board: Emerging Markets 2015; on the Theme "Redefining Value in Emerging Markets"
    • Contraceptives Social Marketing:Tackling the Consumer Mindset in Pakistan Biogenics (Pvt) Ltd Jan 10, 2015, SAGE Publications Dr. Nida Aslam Khan Department: Marketing Conference: 4th Asian Management Research and Case (AMRC) Conference: Management Issues in Emerging Markets for Sustainable Business
    • Impact of User-generated versus Firm-generated Content on Purchase Intention Of High versus Low Involvement Products Nov 01, 2015, INFORMS Dr. Huma Amir Department: Marketing Conference: 2015 INFORMS Annual Meeting
    • User-Generated and Firm-Generated Content's Impact on Low- versus High-Involvement Products in Social Media Marketing Jun 18, 2015, INFORMS Dr. Huma Amir Department: Marketing Conference: 37th INFORMS Society of Marketing Science (ISMS) Conference
    • One Agricultural Family’s Story Mar 01, 2014, Emerald Dr. Amber Gul Rashid, Sharmain Zain Haroon, Amna Nasir Department: Marketing Case: Emerald Emerging Markets Case Studies
    • Materialism and Consumer Attitude towards Debt: Spendthrift or Tightwad Jun 12, 2014, INFORMS Society of Marketing Science Salman, Faryal, Dr. Farah Naz Baig Department: Marketing Conference: INFORMS 36th Marketing Science Conference
    • AIESEC: The Experience Pakistan Challenge Mar 04, 2014, EEMCS Nadir Hashmi, Dr. Saima Husain Department: Marketing Case: Emerald Emerging Market Case Studies
    • Lays: Halal/Haram Crisis Jun 01, 2014, IBA Jami Moiz, Dr. Nida Aslam Khan Department: Marketing Journal: IBA Business Review
    • A Study of the Changing Cultural Trends in Gold Gift-giving at Weddings in a Developing Country Jun 12, 2014, INFORMS Society of Marketing Science Dr. Huma Amir Department: Marketing Conference: 36th INFORMS Society of Marketing Science (ISMS) Conference
    • From Trade Normalization to Economic Interlock – A Roadmap for Peace in South Asia Jun 05, 2014, SIBR INFORMS Dr. Huma Amir, Samir S. Amir Department: Marketing Conference: SIBR 2014 Bangkok Conference on Interdisciplinary Business & Economics Research
    • Challenges in India Pakistan Trade Normalization – SMEs and the Communication Barriers Jan 22, 2014, ICRIER Dr. Huma Amir Department: Marketing Conference: 2nd Annual Conference on Normalizing India-Pakistan Trade
    • How Cultural Differences in Uncertainty Avoidance Affect Student Preferences Towards Price Promotions Oct 07, 2014, Fatima Akhund Fatima Akhund Department: Marketing Conference: 10th Asian Business Research Conference 2014
    • Co-Editor: 5th 2013 ICICT Proceedings (IEEE) Dec 15, 2013, IEEE Amir Hussain, Dr. Amber Gul Rashid Department: Marketing Major Intelectual contribution: IEE Xplore
    • Young, Intelligent, Assertive - Whats Holding Them Back Nov 27, 2013, NASIC Dr. Amber Gul Rashid Department: Marketing Conference: International Conference on Entrepreneurship for Young Women and Using of New Technologies: Issues and Challenges.Fatima Jinnah Womens University
    • Cardosa’s Quest for Certification Apr 01, 2013, HEC Montreal Dr. Amber Gul Rashid Department: Marketing Journal: International Journal of Case Studies in Management
    • Match or Clash: Self brand Congruity and Mobile Phone Selection Dec 21, 2013, SZABIST Dr. Farah Naz Baig, Zaidi, Zaufishan Department: Marketing Conference: SZABIST National Research Conference
    • Materialism and Beauty Perceptions amongst the Young Female Pakistani Consumers Jul 11, 2013, INFORMS Society of Marketing Science Dr. Farah Naz Baig, Jami Moiz Department: Marketing Conference: INFORMS 35th Marketing Science Conference
    • ZARCO Exchange: Corporate Governance Failure Oct 01, 2013, IUP Publication Dr. Kamran Siddiqui, Dr. Saima Husain Department: Marketing Journal: IUP Journal of Corporate Governance
    • The Effectiveness of Generational Segmentation in Telecommunication Sector: an Exploratory Study of Pakistani Market Aug 16, 2013, Lupcon Center for Business Research Dr. Nida Aslam Khan Department: Marketing Conference: LCBR European Marketing Conference