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    • Case study on Younus Textile Mills Jan 19, 2013, LUMS Dr. Nida Aslam Khan Department: Marketing Conference: 2013 AJMC International Case Conference on Contemporary Management Practices
    • From Print to E-Newspaper Readership: An Analysis of Relevant Factors for Transition to Online Readership Aug 16, 2013, Lupcon Center for Business Research Dr. Huma Amir Department: Marketing Conference: Proceedings of LCBR European Marketing Conference 2013
    • Exploratory Study on Changing Consumer Cultural Trends in a Developing Economy Jul 13, 2013, INFORMS Society of Marketing Science Dr. Huma Amir Department: Marketing Conference: 35th INFORMS Society of Marketing Science (ISMS) Conference
    • Exploratory Research on the Effects of Retailer Power, Price Demands, and Importer Opportunism on Importer-Exporter Relationship Quality Jan 17, 2013, ESCP Europe Dr. Huma Amir Department: Marketing Conference: Proceedings of the 2013 International Marketing Trends Conference
    • Female Entrepreneurs A Review of the Literature and Proposed Conceptual Framework Mar 01, 2012, Muhammad Usama Anwar, Dr. Amber Gul Rashid Department: Marketing Conference: 2nd International Conference on Business Management
    • The Offshore Outsourcing of IT Services as new service development; The role of change and its management Jan 01, 2012, Dr. Amber Gul Rashid Department: Marketing Journal: Journal of Organizaional Change Management
    • The Offshore Outsourcing of IT Services From A New Service Development Perspective Jan 01, 2012, Dr. Amber Gul Rashid Department: Marketing Conference: The Proceedings of 11th Inter Conf Marketing Trend
    • McDonalds Breakfast Launch Dilemma Dec 13, 2012, Emerald Insight Dr. Farah Naz Baig Department: Marketing Case: Emerald Emerging Market Case Studies
    • Gucci or Prada anyone? Morals versus Materialism in the Purchase Intentions of Counterfeits Dec 03, 2012, ANZMAC Dr. Farah Naz Baig Department: Marketing Conference: 2012 Australia and New Zealand Marketing Academy Conference
    • Retail Patronage Behaviour: An Exploratory Study of Urban Pakistani Consumer Sep 13, 2012, ICBE Dr. Farah Naz Baig Department: Marketing Conference: ICBE Business and Economics Conference
    • Impact of Materialism on the Consumption Behaviour of Pakistani Consumer Jun 07, 2012, INFORMS Society of Marketing Science Dr. Farah Naz Baig Department: Marketing Conference: INFORMS 34th Marketing Science Conference
    • Snowhite a Case of Fuzzy Growth May 03, 2012, European Case Clearing House (ECCH) collection Dr. Farah Naz Baig, Batool, L. Department: Marketing Case: Case Centre
    • Impact of Celebrity Endorsements on the Purchase Intentions of Pakistani Youth Jan 01, 2012, JISR-MSSE Dr. Farah Naz Baig, Kamran Siddiqui Department: Marketing Journal: Journal of Independent Studies and Research-MSSE
    • Veet: Facing the Cultural Challenge in Pakistan Mar 01, 2012, Dr. Saima Husain, Kanza Naheed, Mahrukh Isa Department: Marketing Conference: SWCRA Conference
    • Importer Opportunism: The Effect of Retailer Power and Price Demands on Importer-Exporter Relationship Quality Aug 16, 2012, Institute for the Study of Business Markets Dr. Huma Amir Department: Marketing Conference: Proceedings of the 2012 ISBM Academic Conference
    • Social Media Marketing: Its Impact and Usage by Young Adults in Pakistan Aug 10, 2012, Lupcon Center for Business Research Dr. Huma Amir Department: Marketing Conference: Proceedings of the LCBR European Marketing Conference 2012
    • Telemedicine: Its Acceptance and Adoption by Medical Professionals in Pakistan Jun 01, 2012, INFORMS Society of Marketing Science Dr. Huma Amir Department: Marketing Conference: 34th INFORMS Society of Marketing Science (ISMS) Conference
    • The Journey to a Methodological and Analytical Framework - A Personal Story of Research Jan 01, 2011, Dr. Amber Gul Rashid Department: Marketing Journal: Interdisciplinary Journal of Contemporary Research
    • Gender Differences in Mobile Phone Preferences: The Era of Consumerism in Pakistan Nov 28, 2011, ANZMAC Dr. Farah Naz Baig, Siddiqui, Kamran Department: Marketing Conference: 2011 Australia and New Zealand Marketing Academy Conference
    • Impact of PDDC in Promoting Entrepreneurship in Pakistan: A Case Study of Dairy Farmers Sep 15, 2011, ECIE Dr. Farah Naz Baig, Dr. Saima Husain Department: Marketing Conference: ECIE Conference
    • Impact of Status Seeking behavior on the Selection of Mobile Phones Jun 15, 2011, Dr. Farah Naz Baig, Dr. Kamran Siddiqui Department: Marketing Conference: SZABIST National Research Conference.
    • Snowhite Drycleaners May 27, 2011, LUMS Dr. Farah Naz Baig, Laila Batool Department: Marketing Conference: AJMC Case Conference
    • Fighting The Challenging Times: A case Study of Mehran Textiles Limited Jan 23, 2011, APBITMS Dr. Farah Naz Baig Department: Marketing Conference: 2011 International Conference on Asia Pacific Business Innovation & Technology Management
    • Packaged Milk Consumption in the Lower Socio Economic Classes of Pakistan: A Dream or A Reality?, Jan 05, 2011, Dr. Farah Naz Baig, Shahid Mir Department: Marketing Conference: 4th IIMA Conference on Marketing in Emerging Economies, Gujrat, Jan 5-7, 2011
    • Impact of PDDC in Promoting Entrepreneurship in Pakistan: A Case Study of Dairy Farmers Sep 15, 2011, ECIE Dr. Farah Naz Baig, Dr. Saima Husain Department: Marketing Conference: ECIE Conference
    • Targeting Sensitive Groups and Social Issues: An Exploratory Study of Pakistani Market Aug 01, 2011, Dr. Nida Aslam Khan, Humayun Sultan Ansari Department: Marketing Journal: Interdisciplinary Journal of contemporary research in business (IJCRB)
    • Are Consumers Dominating the Balance of Power in the Marketplace: An Exploratory Study of Pakistani Market Jun 01, 2011, Dr. Nida Aslam Khan Department: Marketing Conference: Eurasia Economics and Business Society 2011 (EBES 2011) Conference.
    • Effectiveness of Training Need Analysis: Philosophy to Practice - A Case Study of Pakistan Petroleum Limited Jul 17, 2011, Qurtuba University Usman Bashir, Salman Bashir, Dr. Wajid H. Rizvi Department: Marketing Journal: Journal of Managerial Sciences
    • Case Study on Osman Malik- New Malik Automobiles [Presented in absentia] Sep 17, 2010, Hira Channa, Dr. Nida Aslam Khan, Marium Rafique, S. Tariq bin Shahid, Ather Sheikhani Department: Marketing Conference: International Conference on Management of MSMEs, Institute of Management Technology.
    • Is the Traditional Development of Brand Loyalty Dying: A Study of Food and Beverages Category in Pakistan Jul 12, 2010, Dr. Nida Aslam Khan Department: Marketing Conference: