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    • UK Retailers’ Perceptions of Manufacturers from LDC’s with Negative Country Image: Case Study Pakistan Jun 10, 2006, INFORMS Society of Marketing Science Dr. Huma Amir, T C Melewar Department: Marketing Conference: 28th INFORMS Society of Marketing Science (ISMS) Conference
    • An Exploration into the Dyadic Relationships between UK Importers and Pakistani Exporters May 20, 2006, European Academy of Management Dr. Huma Amir Department: Marketing Conference: Proceedings of the 6th EURAM Annual Doctoral Colloquium