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    • Baker Street Jan 31, 2016, Emerald Dr. Farah Naz Baig, Dr. Amber Gul Rashid Department: Marketing Case: Emerald Emerging Markets Case Studies
    • Entrepreneurial Resourcefulness, Product Strategy and Channel Structure: A Transaction Cost Economies Perspective Mar 21, 2016, Southampton Business School Dr. Farah Naz Baig Department: Marketing Conference: Southampton Business School Conference
    • Pediasure: Children’s Health Problem now a History! Sep 03, 2016, Emeraldinsight Dr. Farah Naz Baig Department: Marketing Case: Emerald Emerging Markets Case Studies
    • Consumer Socialization of Tweens in an Interinstitutional Society: An Institutional Logics Perspective (Won Best Paper Award) Mar 22, 2016, University of Southampton Dr. Saima Husain Department: Marketing Conference: Southampton Business School PhD Student Conference 2016
    • Veet: Facing the Cultural Challenge in Pakistan Jun 22, 2016, EEMCS Dr. Saima Husain, Kanza Naheed, Mahrukh Isa Department: Marketing Case: Emerald Emerging Market Case Studies
    • Consumer Socialization: Capturing the Perspective of the one Being Socialized Apr 28, 2016, Aalborg University Dr. Saima Husain Department: Marketing Conference: 7th International Child and Teen Consumption Conference - Cultural Contexts, Relations and Practices
    • The Discourse: Doing it Differently - the Oreo Princess Campaign Jun 30, 2016, Institute of Business Administration Dr. Nida Aslam Khan, Jami Moiz Department: Marketing Journal: IBA Business Review
    • Marketing to the Bottom of the Pyramid in Emerging Markets Dec 19, 2016, IBAICM-16 Dr. Wajid H. Rizvi, Dr. Huma Amir Department: Marketing Other Scholarly Contributions: 3rd IBA International Conference on Marketing
    • Does Social Image (Pakistani Consumers) Mediate Relationship between Brand Performance and Brand Attachment for an Imported Cosmetic Brand? Nov 16, 2016, INFORMS Dr. Huma Amir, Dr. Wajid H. Rizvi Department: Marketing Conference: 2016 INFORMS Annual Meeting
    • Identification of Perceived Quality Attributes and its Influence on Brand Attitude and Purchase Intentions in Context of Car Buying Dec 20, 2016, IBA Hira Naeem, Dr. Huma Amir Department: Marketing Conference: 3rd IBA International Conference on Marketing, IBAICM 2016
    • User-Generated and Firm-Generated Content's Impact on Low- versus High-Involvement Products in Social Media Marketing Jun 18, 2015, INFORMS Dr. Huma Amir Department: Marketing Conference: 37th INFORMS Society of Marketing Science (ISMS) Conference
    • User-Generated and Firm-Generated Content's Impact on Low- versus High-Involvement Products in Social Media Marketing Jun 18, 2015, INFORMS Dr. Huma Amir Department: Marketing Conference: 37th INFORMS Society of Marketing Science (ISMS) Conference
    • User-Generated and Firm-Generated Content's Impact on Low- versus High-Involvement Products in Social Media Marketing Jun 18, 2015, INFORMS Dr. Huma Amir Department: Marketing Conference: 37th INFORMS Society of Marketing Science (ISMS) Conference
    • User-Generated and Firm-Generated Content's Impact on Low- versus High-Involvement Products in Social Media Marketing Jun 18, 2015, INFORMS Dr. Huma Amir Department: Marketing Conference: 37th INFORMS Society of Marketing Science (ISMS) Conference
    • User-Generated and Firm-Generated Content's Impact on Low- versus High-Involvement Products in Social Media Marketing Jun 18, 2015, INFORMS Dr. Huma Amir Department: Marketing Conference: 37th INFORMS Society of Marketing Science (ISMS) Conference
    • User-Generated and Firm-Generated Content's Impact on Low- versus High-Involvement Products in Social Media Marketing Jun 18, 2015, INFORMS Dr. Huma Amir Department: Marketing Conference: 37th INFORMS Society of Marketing Science (ISMS) Conference
    • User-Generated and Firm-Generated Content's Impact on Low- versus High-Involvement Products in Social Media Marketing Jun 18, 2015, INFORMS Dr. Huma Amir Department: Marketing Conference: 37th INFORMS Society of Marketing Science (ISMS) Conference
    • User-Generated and Firm-Generated Content's Impact on Low- versus High-Involvement Products in Social Media Marketing Jun 18, 2015, INFORMS Dr. Huma Amir Department: Marketing Conference: 37th INFORMS Society of Marketing Science (ISMS) Conference
    • User-Generated and Firm-Generated Content's Impact on Low- versus High-Involvement Products in Social Media Marketing Jun 18, 2015, INFORMS Dr. Huma Amir Department: Marketing Conference: 37th INFORMS Society of Marketing Science (ISMS) Conference
    • User-Generated and Firm-Generated Content's Impact on Low- versus High-Involvement Products in Social Media Marketing Jun 18, 2015, INFORMS Dr. Huma Amir Department: Marketing Conference: 37th INFORMS Society of Marketing Science (ISMS) Conference
    • User-Generated and Firm-Generated Content's Impact on Low- versus High-Involvement Products in Social Media Marketing Jun 18, 2015, INFORMS Dr. Huma Amir Department: Marketing Conference: 37th INFORMS Society of Marketing Science (ISMS) Conference
    • User-Generated and Firm-Generated Content's Impact on Low- versus High-Involvement Products in Social Media Marketing Jun 18, 2015, INFORMS Dr. Huma Amir Department: Marketing Conference: 37th INFORMS Society of Marketing Science (ISMS) Conference
    • User-Generated and Firm-Generated Content's Impact on Low- versus High-Involvement Products in Social Media Marketing Jun 18, 2015, INFORMS Dr. Huma Amir Department: Marketing Conference: 37th INFORMS Society of Marketing Science (ISMS) Conference
    • User-Generated and Firm-Generated Content's Impact on Low- versus High-Involvement Products in Social Media Marketing Jun 18, 2015, INFORMS Dr. Huma Amir Department: Marketing Conference: 37th INFORMS Society of Marketing Science (ISMS) Conference
    • User-Generated and Firm-Generated Content's Impact on Low- versus High-Involvement Products in Social Media Marketing Jun 18, 2015, INFORMS Dr. Huma Amir Department: Marketing Conference: 37th INFORMS Society of Marketing Science (ISMS) Conference
    • Coherent, Long Term Plan could Better the Education System of Pakistan; Interview Apr 27, 2015, Dr. Amber Gul Rashid Department: Marketing Scholarly Newspaper & Magazine: Pakistan & Gulf Economist
    • The Express Tribune: Touching the Tricky Price Point Aug 12, 2015, Emerald Insight Lalarukh Ejaz, Dr. Amber Gul Rashid, Dr. Khadija Malik Bari Department: Marketing Case: Emerald Emerging Markets Case Studies
    • User-Generated and Firm-Generated Content's Impact on Low- versus High-Involvement Products in Social Media Marketing Jun 18, 2015, INFORMS Dr. Huma Amir Department: Marketing Conference: 37th INFORMS Society of Marketing Science (ISMS) Conference
    • Customer Centric Marketing Programs for the Emerging Markets Consumers: A Pakistani Perspective Jan 20, 2015, IMT Ghaziabad, India Dr. Farah Naz Baig, Eng, Teck Department: Marketing Conference: 2015 Annual Conference of the Emerging Markets Conference Board: Emerging Markets 2015
    • Demystifying the Rationale Behind Consumer Brand Engagement in Pakistan Jan 20, 2015, IMT Ghaziabad, India Dr. Saima Husain, Ayeza Sumsam Department: Marketing Conference: 2015 Annual Conference of the Emerging Markets Conference Board