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    • Interest Free Micro Credit Loans: Pakistani Female Entrepreneurs Sep 09, 2019, Emerald Dr. Amber Gul Rashid, Dr. Lalarukh Ejaz Department: Marketing Journal: Journal of Islamic Marketing
    • The Impact of Online Social Media Presence of Academic Institutions in Karachi on Student’s Accessibility Perception and Decision to Enroll Sep 27, 2019, IBA Sukkur Rimsha Bilal, Sundila Sadiq Department: Marketing Conference: 15th South Asian Management Forum
    • Customer Decision Journey: A Regulatory Focus Perspective Dec 03, 2019, ANZMAC Dr. Farah Naz Baig, Andrew Farrell, Kristina Schmidt, Matti Jaakkola Department: Marketing Conference: Australia New Zealand Marketing Academy Conference (ANZMAC)
    • Consumption and the Body in Muslim Tween Tattooing Practices May 10, 2019, ICR, EIASM Dr. Saima Husain, Mike Molesworth, Georgiana Grigore Department: Marketing Conference: 10th EIASM Interpretive Consumer Research Workshop
    • Reinventing National Recipe Masala Mar 24, 2019, Suleman Dawood School of Business Dr. Saima Husain, Yasmin Zafar Department: Marketing Conference: 8th Asian Management Research and Case Conference
    • ‘I once wore an angry bird T-shirt and went to read Qur’an’: Asymmetrical Institutional Complexity and Emerging Consumption Practices in Pakistan Jan 27, 2019, Sage Dr. Saima Husain, Mike Molesworth, Georgiana Grigore Department: Marketing Journal: Marketing Theory
    • Enhancing Competitiveness of Pakistan's Denim Sector May 01, 2019, Pakistan Business Council Samir S. Amir, Ahsan Hamid, Dr. Huma Amir Department: Marketing Other Scholarly Contributions: Initiatives for Manufacturing Sector - Report
    • A Policy Framework for Improving the Export Competitiveness of Pakistan's Knitted Apparel Sector Apr 11, 2019, Pakistan Business Council Samir S Amir, Shumaila Abbasi, Dr. Huma Amir Department: Marketing Other Scholarly Contributions: Initiatives for Manufacturing Sector - Report
    • Entrepreneurial Cognition Process within a Hostile Business Environment: A Research Study of High, Medium and Low Performing Entrepreneurs of Pakistan Dec 31, 2019, IBA Business Review Dr. Mohammad Asad Ilyas, Severine Le Loarne, Dr. Wajid H. Rizvi Department: Marketing Journal: IBA Business Review
    • Extending UTAUT2 toward Acceptance of Mobile Learning in the Context of Higher Education Jul 22, 2019, Springer Aijaz Ahmed Arain, Zahid Hussain, Dr. Wajid H. Rizvi, Muhammad Saleem Vighio Department: Marketing Journal: Universal Access in the Information Society
    • Brand Visual Eclipse (BVE): When the brand fixation spent is minimal in relation to the celebrity Jul 10, 2019, Springer Dr. Wajid H. Rizvi Department: Marketing Conference: NeuroIS Retreat 2019
    • Emotional Intensity: An Additional Dimension to Understand Emotional Confidence and Purchase Intentions May 31, 2019, IBA-Karachi Dr. Wajid H. Rizvi Department: Marketing Journal: IBA Business Review
    • The Entrepreneurial Cognition Process in a Hostile Business Environment: A Study of Successful Pakistani Entrepreneurs Mar 01, 2019, IBA, Karachi Dr. Mohammad Asad Ilyas, Severine Le Loarne, Dr. Wajid H. Rizvi Department: Marketing Journal: IBA Business Review
    • IBA Business Review Jul 01, 2018, IBA Dr. Saima Husain, Dr. Amber Gul Rashid Department: Marketing Journal: Exploring Brand Symbolism amongst 10 Year Old Urban Pakistani Children
    • Brand Association and Emotional Confidence: The Determinants of Brand Loyalty May 25, 2018, Academy of Marketing Science Dr. Wajid H. Rizvi, Dr. Amber Gul Rashid, Dr. Huma Amir Department: Marketing Conference: In: Krey N., Rossi P. (eds) Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces. AMSAC 2018. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham
    • Religious tourism – a review of the literature Feb 28, 2018, Emerald Dr. Amber Gul Rashid Department: Marketing Journal: Journal of Hospitality and Tourism Insights
    • IBA Business Review Jul 01, 2018, IBA Dr. Saima Husain, Dr. Amber Gul Rashid Department: Marketing Journal: Exploring Brand Symbolism amongst 10 Year Old Urban Pakistani Children
    • The Curious Case of Capri Face Wash Nov 06, 2018, IBA Dr. Nida Aslam Khan, Jami Moiz Department: Marketing Journal: IBA Business Review
    • Bake Parlor Goes Italian – Boosting the Pasta Category In Pakistan Oct 04, 2018, NACRA Jami Moiz, Dr. Nida Aslam Khan Department: Marketing Conference: 2018 Proceedings of the North American Case Research Association
    • Rooh Afza – Tumbling Forward with Heritage Oct 04, 2018, NACRA Dr. Nida Aslam Khan, Jami Moiz Department: Marketing Conference: 2018 Proceedings of the North American Case Research Association
    • Reem Ka Steam: Penetrating the Branded Rice Industry of Pakistan Sep 05, 2018, WARC Dr. Nida Aslam Khan, Jami Moiz, Qashif Effendi Department: Marketing Case: WARC Prize for Asian Strategy, Entrant, 2018
    • Marketing a Tabooed Product: Tackling the Consumer Mindset in Pakistan Sep 01, 2018, LUMS; Sage Publications, India Dr. Nida Aslam Khan Department: Marketing Journal: Asian Journal of Management Cases
    • Animosity in the Indo-Pak Region: The Role of Product Knowledge Jul 14, 2018, IMSciences Peshawar Dr. Nida Aslam Khan Department: Marketing Conference: International Conference on Contemporary Issues in Business & Economics (ICCIBE)
    • Novella Chocolate: How not to be a Novice in Chocolate Industry Mar 23, 2018, Sage Publications Dr. Nida Aslam Khan Department: Marketing Conference: 7th Asian Management Research and Case Conference; Convergence or Divergence: Emerging Trends in Management Research and Cases In Asia. Sub Theme: China One Belt, One Road Initiative: Implications for Management & Organizations in Asia
    • Digitized World and Bottom of Pyramid Consumer Behavior Dec 05, 2018, ANZMAC Dr. Huma Amir, Fariha Raza Department: Marketing Conference: Australia & New Zealand Marketing Academy Conference ANZMAC 2018
    • Enhanced Understanding of Purchase Intentions in the Context of Car Buying: Implications for Academics and Practitioners Jun 30, 2018, IBA Dr. Wajid H. Rizvi, Dr. Salman Bashir, Dr. Huma Amir Department: Marketing Journal: IBA Business Review
    • Brand Association and Emotional Confidence: The Determinants of Brand Loyalty May 25, 2018, Academy of Marketing Science Dr. Wajid H. Rizvi, Dr. Amber Gul Rashid, Dr. Huma Amir Department: Marketing Conference: In: Krey N., Rossi P. (eds) Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces. AMSAC 2018. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham
    • Enhanced Understanding of Purchase Intentions in the Context of Car Buying: Implications for Academics and Practitioners Jun 30, 2018, IBA Dr. Wajid H. Rizvi, Dr. Salman Bashir, Dr. Huma Amir Department: Marketing Journal: IBA Business Review
    • Brand Association and Emotional Confidence: The Determinants of Brand Loyalty May 25, 2018, Academy of Marketing Science Dr. Wajid H. Rizvi, Dr. Amber Gul Rashid, Dr. Huma Amir Department: Marketing Conference: In: Krey N., Rossi P. (eds) Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces. AMSAC 2018. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham
    • Factors Influencing Acceptance of Mobile Learning by Higher Education Students in Pakistan Feb 01, 2018, CrossRef Aijaz A Arian, Zahid Hussain, M S Vighio, Dr. Wajid H. Rizvi Department: Marketing Journal: Sindh University Research Journal (Science Series)