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    • Brand Visual Eclipse (BVE): When the brand fixation spent is minimal in relation to the celebrity Jul 10, 2019, Springer Dr. Wajid H. Rizvi Department: Marketing Conference: NeuroIS Retreat 2019
    • The Impact of Online Social Media Presence of Academic Institutions in Karachi on Student’s Accessibility Perception and Decision to Enroll Sep 27, 2019, IBA Sukkur Rimsha Bilal, Sundila Sadiq Department: Marketing Conference: 15th South Asian Management Forum
    • Brand Association and Emotional Confidence: The Determinants of Brand Loyalty May 25, 2018, Academy of Marketing Science Dr. Wajid H. Rizvi, Dr. Amber Gul Rashid, Dr. Huma Amir Department: Marketing Conference: In: Krey N., Rossi P. (eds) Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces. AMSAC 2018. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham
    • Brand Association and Emotional Confidence: The Determinants of Brand Loyalty May 25, 2018, Academy of Marketing Science Dr. Wajid H. Rizvi, Dr. Amber Gul Rashid, Dr. Huma Amir Department: Marketing Conference: In: Krey N., Rossi P. (eds) Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces. AMSAC 2018. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham
    • Rooh Afza – Tumbling Forward with Heritage Oct 04, 2018, NACRA Dr. Nida Aslam Khan, Jami Moiz Department: Marketing Conference: 2018 Proceedings of the North American Case Research Association
    • Bake Parlor Goes Italian – Boosting the Pasta Category In Pakistan Oct 04, 2018, NACRA Jami Moiz, Dr. Nida Aslam Khan Department: Marketing Conference: 2018 Proceedings of the North American Case Research Association
    • Novella Chocolate: How not to be a Novice in Chocolate Industry Mar 23, 2018, Sage Publications Dr. Nida Aslam Khan Department: Marketing Conference: 7th Asian Management Research and Case Conference; Convergence or Divergence: Emerging Trends in Management Research and Cases In Asia. Sub Theme: China One Belt, One Road Initiative: Implications for Management & Organizations in Asia
    • Animosity in the Indo-Pak Region: The Role of Product Knowledge Jul 14, 2018, IMSciences Peshawar Dr. Nida Aslam Khan Department: Marketing Conference: International Conference on Contemporary Issues in Business & Economics (ICCIBE)
    • Rooh Afza – Tumbling Forward with Heritage Oct 04, 2018, NACRA Dr. Nida Aslam Khan, Jami Moiz Department: Marketing Conference: 2018 Proceedings of the North American Case Research Association
    • Bake Parlor Goes Italian – Boosting the Pasta Category In Pakistan Oct 04, 2018, NACRA Jami Moiz, Dr. Nida Aslam Khan Department: Marketing Conference: 2018 Proceedings of the North American Case Research Association
    • Brand Association and Emotional Confidence: The Determinants of Brand Loyalty May 25, 2018, Academy of Marketing Science Dr. Wajid H. Rizvi, Dr. Amber Gul Rashid, Dr. Huma Amir Department: Marketing Conference: In: Krey N., Rossi P. (eds) Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces. AMSAC 2018. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham
    • Digitized World and Bottom of Pyramid Consumer Behavior Dec 05, 2018, ANZMAC Dr. Huma Amir, Fariha Raza Department: Marketing Conference: Australia & New Zealand Marketing Academy Conference ANZMAC 2018
    • Measuring Usability of the Mobile Learning App for the Children Jun 08, 2017, Springer Zahid Hussain, Wolfgang Slany, Dr. Wajid H. Rizvi, Adeel Riaz, Umair Ramzan Department: Marketing Conference: International Conference on Learning and Collaboration Technologies
    • Role of Perceived Attributes in Understanding Consumer Purchase Intentions using the Theory of Planned Behavior: Case of an Economy Car Launch Jun 10, 2017, INFORMS Dr. Huma Amir, Dr. Wajid H. Rizvi Department: Marketing Conference: 39th INFORMS Society of Marketing Science (ISMS) Conference
    • Formation of Emotional Confidence Dec 06, 2017, ANZMAC Dr. Wajid H. Rizvi Department: Marketing Conference: Australian and New Zealand Marketing Academy Conference, 2017
    • Brand Performance-Attachment Relationship: Social Image Mediation Effect Dec 06, 2017, ANZMAC Dr. Huma Amir, Dr. Wajid H. Rizvi Department: Marketing Conference: Australian and New Zealand Marketing Academy Conference, ANZMAC 2017
    • Issues and Challenges of Governance in South Asia Apr 24, 2017, AMDISA Jami Moiz, Dr. Nida Aslam Khan Department: Marketing Conference: 14th South Asian Management Forum 2017 (SAMF 2017) Governance and Public Policy - Role of Management Development
    • Entrepreneurship vs. Sustainable Entrepreneurship: The Case of Indus Pencils Industries (Pvt.) Limited Sep 14, 2017, International Entrepreneurship Forum Jami Moiz, Dr. Nida Aslam Khan Department: Marketing Conference: 16th International Entrepreneurship Forum (IEF)
    • Tariq Books: Responding to Changing Market Dynamics Oct 19, 2017, NACRA Dr. Nida Aslam Khan, Jami Moiz Department: Marketing Conference: NACRA 59th Annual Meeting 2017
    • Issues and Challenges of Governance in South Asia Apr 24, 2017, AMDISA Jami Moiz, Dr. Nida Aslam Khan Department: Marketing Conference: 14th South Asian Management Forum 2017 (SAMF 2017) Governance and Public Policy - Role of Management Development
    • Entrepreneurship vs. Sustainable Entrepreneurship: The Case of Indus Pencils Industries (Pvt.) Limited Sep 14, 2017, International Entrepreneurship Forum Jami Moiz, Dr. Nida Aslam Khan Department: Marketing Conference: 16th International Entrepreneurship Forum (IEF)
    • Dunkin Donuts: Shake it with Caramel Oct 19, 2017, NACRA Dr. Nida Aslam Khan Department: Marketing Conference: NACRA 59th Annual Meeting 2017
    • Tariq Books: Responding to Changing Market Dynamics Oct 19, 2017, NACRA Dr. Nida Aslam Khan, Jami Moiz Department: Marketing Conference: NACRA 59th Annual Meeting 2017
    • Role of Perceived Attributes in Understanding Consumer Purchase Intentions using the Theory of Planned Behavior: Case of an Economy Car Launch Jun 10, 2017, INFORMS Dr. Huma Amir, Dr. Wajid H. Rizvi Department: Marketing Conference: 39th INFORMS Society of Marketing Science (ISMS) Conference
    • A Discussion on the Connection between Consumer Culture Theory (CCT) and National Culture Theory (NCT) Jul 19, 2017, Faryal Salman, Dr. Huma Amir Department: Marketing Conference: 4th Academic International Conference on Business, Marketing and Management, Harvard University
    • Brand Performance-Attachment Relationship: Social Image Mediation Effect Dec 06, 2017, ANZMAC Dr. Huma Amir, Dr. Wajid H. Rizvi Department: Marketing Conference: Australian and New Zealand Marketing Academy Conference, ANZMAC 2017
    • Evaluating Usability of M-Learning Application in the Context of Higher Education Institute Jun 21, 2016, SpringerLink Aijaz Ahmed Arian, Zahid Hussain, Dr. Wajid H. Rizvi, Muhammad Saleem Vighio Department: Marketing Conference: Learning and Collaboration Technologies
    • Does Social Image (Pakistani Consumers) Mediate Relationship between Brand Performance and Brand Attachment for an Imported Cosmetic Brand? Nov 16, 2016, INFORMS Dr. Huma Amir, Dr. Wajid H. Rizvi Department: Marketing Conference: 2016 INFORMS Annual Meeting
    • Informal Entrepreneurship, Pakistani Women And Extreme Institutional Voids - A Research Agenda Jun 03, 2016, EURAM Lalarukh Ejaz, Mine Karatas-ozkan, Vadim Grinevich, Dr. Amber Gul Rashid Department: Marketing Conference: EURAM 2016
    • Entrepreneurial Resourcefulness, Product Strategy and Channel Structure: A Transaction Cost Economies Perspective Mar 21, 2016, Southampton Business School Dr. Farah Naz Baig Department: Marketing Conference: Southampton Business School Conference