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    • Extending UTAUT2 toward Acceptance of Mobile Learning in the Context of Higher Education Jul 22, 2019, Springer Aijaz Ahmed Arain, Zahid Hussain, Dr. Wajid H. Rizvi, Muhammad Saleem Vighio Department: Marketing Journal: Universal Access in the Information Society
    • The Entrepreneurial Cognition Process in a Hostile Business Environment: A Study of Successful Pakistani Entrepreneurs Mar 01, 2019, IBA, Karachi Dr. Mohammad Asad Ilyas, Severine Le Loarne, Dr. Wajid H. Rizvi Department: Marketing Journal: IBA Business Review
    • Emotional Intensity: An Additional Dimension to Understand Emotional Confidence and Purchase Intentions May 31, 2019, IBA-Karachi Dr. Wajid H. Rizvi Department: Marketing Journal: IBA Business Review
    • ‘I once wore an angry bird T-shirt and went to read Qur’an’: Asymmetrical Institutional Complexity and Emerging Consumption Practices in Pakistan Jan 27, 2019, Sage Dr. Saima Husain, Mike Molesworth, Georgiana Grigore Department: Marketing Journal: Marketing Theory
    • Entrepreneurial Cognition Process within a Hostile Business Environment: A Research Study of High, Medium and Low Performing Entrepreneurs of Pakistan Dec 31, 2019, IBA Business Review Dr. Mohammad Asad Ilyas, Severine Le Loarne, Dr. Wajid H. Rizvi Department: Marketing Journal: IBA Business Review
    • Interest Free Micro Credit Loans: Pakistani Female Entrepreneurs Sep 09, 2019, Emerald Dr. Amber Gul Rashid, Dr. Lalarukh Ejaz Department: Marketing Journal: Journal of Islamic Marketing
    • The Influence of Emotional Confidence on Brand Attitude: Using Brand Belief as Mediating Variable Jan 23, 2018, Taylor & Francis Dr. Wajid H. Rizvi, Emrah Oney Department: Marketing Journal: Economic Research
    • Factors Influencing Acceptance of Mobile Learning by Higher Education Students in Pakistan Feb 01, 2018, CrossRef Aijaz A Arian, Zahid Hussain, M S Vighio, Dr. Wajid H. Rizvi Department: Marketing Journal: Sindh University Research Journal (Science Series)
    • Enhanced Understanding of Purchase Intentions in the Context of Car Buying: Implications for Academics and Practitioners Jun 30, 2018, IBA Dr. Wajid H. Rizvi, Dr. Salman Bashir, Dr. Huma Amir Department: Marketing Journal: IBA Business Review
    • Religious tourism – a review of the literature Feb 28, 2018, Emerald Dr. Amber Gul Rashid Department: Marketing Journal: Journal of Hospitality and Tourism Insights
    • IBA Business Review Jul 01, 2018, IBA Dr. Saima Husain, Dr. Amber Gul Rashid Department: Marketing Journal: Exploring Brand Symbolism amongst 10 Year Old Urban Pakistani Children
    • IBA Business Review Jul 01, 2018, IBA Dr. Saima Husain, Dr. Amber Gul Rashid Department: Marketing Journal: Exploring Brand Symbolism amongst 10 Year Old Urban Pakistani Children
    • The Curious Case of Capri Face Wash Nov 06, 2018, IBA Dr. Nida Aslam Khan, Jami Moiz Department: Marketing Journal: IBA Business Review
    • Enhanced Understanding of Purchase Intentions in the Context of Car Buying: Implications for Academics and Practitioners Jun 30, 2018, IBA Dr. Wajid H. Rizvi, Dr. Salman Bashir, Dr. Huma Amir Department: Marketing Journal: IBA Business Review
    • The Determinant of Electronic Payment Systems Usage: SEM Approach Apr 12, 2017, Taylor & Francis Emrah Oney, Gizem Guven, Dr. Wajid H. Rizvi Department: Marketing Journal: Economic Research-Ekonomska Istraživanja
    • An Analysis of the Influence of a Mobile Learning Application on the Learning Outcomes of Higher Education Students Jul 10, 2017, Springer Aijaz Ahmed Arian, Zahid Hussain, Dr. Wajid H. Rizvi, Muhammad Saleem Vighio Department: Marketing Journal: Universal Access in the Information Society
    • Operationalization of Knowledge Management in Knowledge-Intensive Pakistani Banks: a Qualitative Case Study Jul 12, 2017, Kozmenko Science Pulication Salman Bashir Memon, Dr. Wajid H. Rizvi, Sumaiya Syed Department: Marketing Journal: Knowledge and Performance Management
    • Measuring the Knowledge Creation Process in Pakistani Banks: Scale Development and Validation Jul 20, 2017, IBA Dr. Wajid H. Rizvi, Dr. Salman Bashir, Dr. Huma Amir Department: Marketing Journal: IBA Business Review
    • Measurement of Air Contamination in Different Wards of Public Sector Hospital (Teaching/Civil) Sukkur Nov 01, 2017, Karachi University Dr. Badaruddin A. Memon, Gul Hassan Bhutto, Dr. Wajid H. Rizvi Department: Marketing Journal: Pakistan Journal of Pharmaceutical Sciences
    • Measuring the Knowledge Creation Process in Pakistani Banks: Scale Development and Validation Jul 20, 2017, IBA Dr. Wajid H. Rizvi, Dr. Salman Bashir, Dr. Huma Amir Department: Marketing Journal: IBA Business Review
    • The Discourse: Doing it Differently - the Oreo Princess Campaign Jun 30, 2016, Institute of Business Administration Dr. Nida Aslam Khan, Jami Moiz Department: Marketing Journal: IBA Business Review
    • Lays: Halal/Haram Crisis Jun 01, 2014, IBA Jami Moiz, Dr. Nida Aslam Khan Department: Marketing Journal: IBA Business Review
    • ZARCO Exchange: Corporate Governance Failure Oct 01, 2013, IUP Publication Dr. Kamran Siddiqui, Dr. Saima Husain Department: Marketing Journal: IUP Journal of Corporate Governance
    • The Offshore Outsourcing of IT Services as new service development; The role of change and its management Jan 01, 2012, Dr. Amber Gul Rashid Department: Marketing Journal: Journal of Organizaional Change Management
    • Impact of Celebrity Endorsements on the Purchase Intentions of Pakistani Youth Jan 01, 2012, JISR-MSSE Dr. Farah Naz Baig, Kamran Siddiqui Department: Marketing Journal: Journal of Independent Studies and Research-MSSE
    • Effectiveness of Training Need Analysis: Philosophy to Practice - A Case Study of Pakistan Petroleum Limited Jul 17, 2011, Qurtuba University Usman Bashir, Salman Bashir, Dr. Wajid H. Rizvi Department: Marketing Journal: Journal of Managerial Sciences
    • The Journey to a Methodological and Analytical Framework - A Personal Story of Research Jan 01, 2011, Dr. Amber Gul Rashid Department: Marketing Journal: Interdisciplinary Journal of Contemporary Research
    • Targeting Sensitive Groups and Social Issues: An Exploratory Study of Pakistani Market Aug 01, 2011, Dr. Nida Aslam Khan, Humayun Sultan Ansari Department: Marketing Journal: Interdisciplinary Journal of contemporary research in business (IJCRB)