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    • Reem Ka Steam: Penetrating the Branded Rice Industry of Pakistan Sep 05, 2018, WARC Dr. Nida Aslam Khan, Jami Moiz, Qashif Effendi Department: Marketing Case: WARC Prize for Asian Strategy, Entrant, 2018
    • Marketing a Tabooed Product: Tackling the Consumer Mindset in Pakistan Sep 01, 2018, LUMS; Sage Publications, India Dr. Nida Aslam Khan Department: Marketing Journal: Asian Journal of Management Cases
    • Meezan Bank: Category Leader in Islamic Banking Sep 22, 2017, Emerald Dr. Amber Gul Rashid, Obaid Usmani, Dr. Lalarukh Ejaz, Hasan Faraz Department: Marketing Case: Emerald Emerging Markets Case Studies
    • Haseen Habib: 50 years in fire protection services Apr 20, 2017, Emerald Ala Zia, Dr. Amber Gul Rashid, Dr. Lalarukh Ejaz Department: Marketing Case: Emerald Emerging Markets Case Studies
    • To Be Or Not To Be a Project Manager Nov 02, 2016, HEC Montreal Dr. Amber Gul Rashid Department: Marketing Case: HEC Montreal Case Catalogue
    • Baker Street Jan 31, 2016, Emerald Dr. Farah Naz Baig, Dr. Amber Gul Rashid Department: Marketing Case: Emerald Emerging Markets Case Studies
    • Pediasure: Children’s Health Problem now a History! Sep 03, 2016, Emeraldinsight Dr. Farah Naz Baig Department: Marketing Case: Emerald Emerging Markets Case Studies
    • Baker Street Jan 31, 2016, Emerald Dr. Farah Naz Baig, Dr. Amber Gul Rashid Department: Marketing Case: Emerald Emerging Markets Case Studies
    • Veet: Facing the Cultural Challenge in Pakistan Jun 22, 2016, EEMCS Dr. Saima Husain, Kanza Naheed, Mahrukh Isa Department: Marketing Case: Emerald Emerging Market Case Studies
    • The Express Tribune: Touching the Tricky Price Point Aug 12, 2015, Emerald Insight Dr. Lalarukh Ejaz, Dr. Amber Gul Rashid, Dr. Khadija Malik Bari Department: Marketing Case: Emerald Emerging Markets Case Studies
    • One Agricultural Family’s Story Mar 01, 2014, Emerald Dr. Amber Gul Rashid, Sharmain Zain Haroon, Amna Nasir Department: Marketing Case: Emerald Emerging Markets Case Studies
    • AIESEC: The Experience Pakistan Challenge Mar 04, 2014, EEMCS Nadir Hashmi, Dr. Saima Husain Department: Marketing Case: Emerald Emerging Market Case Studies
    • Cardosa’s Quest for Certification Apr 01, 2013, HEC Montreal Dr. Amber Gul Rashid Department: Marketing Journal: International Journal of Case Studies in Management
    • McDonalds Breakfast Launch Dilemma Dec 13, 2012, Emerald Insight Dr. Farah Naz Baig Department: Marketing Case: Emerald Emerging Market Case Studies
    • Snowhite a Case of Fuzzy Growth May 03, 2012, European Case Clearing House (ECCH) collection Dr. Farah Naz Baig, Batool, L. Department: Marketing Case: Case Centre