Work Experience

• - Senior Chief Manager (SVP) / Head of ADC Marketing at Bank Al Habib Ltd (Jan-2013 to PRESENT)
• - SVP / Head -Marketing & Product Development at NIB Bank Limited (Jan-2011 to Dec-2013)
• - VP/Head – Marketing & Product at United Bank Limited (Jan-2005 to Dec-2011)
• - Project Manager at Union Bank Ltd., Pakistan (Jan-2003 to Dec-2005)
• - Visiting Faculty at Institute of Business Administration, Karachi (Jan-2003 to PRESENT)
• - Marketing Analyst at AIG, Harrisburg, USA (Jan-2000 to Dec-2003)
• - Associate Director, Client Services at J Walter Thompson Advertising,Pakistan (Jan-1996 to Dec-1999)

Education

• MBA (Marketing), Oregon State University, USA - 2000
• MBA (Marketingl), Institute of Business Administration, Karachi - 1997

Research Interests

• Marketing

Courses Taught

• ADVERTISING
• ADVERTISING
• Advanced Marketing Communicati
• B2B MARKETING
• BRAND MANAGEMENT
• CONSUMER BEHAVIOR
• DIGITAL MARKETING
• MARKETING MANAGEMENT
• MEDIA MANAGEMENT
• SOCIAL MEDIA MARKETING
• STRATEGIC MANAGEMENT IN BANKS

Research Output

Projects

List to come