Dr. Beenish Tariq

Assistant Professor Department: Marketing Professional Activities: On-board Status: Available

Work Experience

  • Assistant Professor at Institute of Business Administration, Karachi (Feb-2021 to PRESENT)
  • Assistant Professor at NUST Business School, National Uni Sciences & Tech (Sep-2018 to Jan-2021)
  • Lecturer at Air University Pakistan (Sep-2013 to Nov-2014)
  • Organizational Support Service Officer at Telenor Pakistan (Pvt) Ltd (Aug-2011 to Oct-2021)


  • PhD (Marketing), University Utara Malaysia - 2018
  • MBA (Marketing), Air University, Pakistan - 2013
  • BBA (Marketing), Bahauddin Zakariya University - BZU - 2011

Research Interests

  • Marketing

Courses Taught


Research Output

  • Waheed Ali Umrani, Rukhman Solangi, Virginia Bodolica, Buxial Khan, Dr. Beenish Tariq "Sustaining Hazir Sabzi Through Study, Work and Family: A Three-Tier Conflict", Asian Case Research Journal, May 01, 2021
  • Dr. Beenish Tariq, Hamad Najam, Heesup Han, A. M. Saada, Ahmer A Abbasi, N Christopher, Ghazanfer Abbasi "Examining Mobile Financial Services in Pakistan: Rural and Urban Perspective with Gender as a Moderator", in "Recent Advances in Technology Acceptance Models and Theories" Mostafa Al Emran & Khaled Shaalan (Eds.) Studies in Systems, Decision and Control Series, Springer, 6330 Cham, Switzerland, Mar 01, 2021
  • Ghazanfar A Abbasi, Mahavithya Jagaveeran, Yen-Nee Goh, Dr. Beenish Tariq "The Impact of Type of Content Use on Smartphone Addiction and Academic Performance: Physical Activity as Moderator", Technology in Society, Feb 01, 2021


List to come