Work Experience

• Assistant Professor and Chairperson - Marketing Department at Institute of Business Administration, Karachi (Aug-2023 to PRESENT)
• Assistant Professor and Program Coordinator MS Marketing Program at Institute of Business Administration, Karachi (Feb-2022 to Jul-2023)
• Assistant Professor at Institute of Business Administration, Karachi (Sep-2020 to Jan-2022)
• Assistant Professor and Student Counselor at Institute of Business Administration, Karachi (Feb-2019 to Sep-2020)
• Lecturer and Student Counselor at Institute of Business Administration, Karachi (Jul-2018 to Feb-2019)
• Lecturer at Institute of Business Administration, Karachi (Aug-2005 to Jun-2018)
• Assistant Product Manager at Clarus (Pvt) Ltd (Mar-2005 to Jul-2014)

Education

• PhD , IMT Ghaziabad/Grenoble Ecole De Management - 2018
• MBA (Marketing), Institute of Business Administration, Karachi - 2004
• BBA (Marketing), Institute of Business Administration, Karachi - 2003

Membership & Affiliations:

• MEMBER, Library Committee, IBA

Research Interests

Courses Taught

• ADVANCE BRAND MANAGEMENT
• BRAND MANAGEMENT
• BRANDING AND CREATIVE CORPORATE COMMUNICATION
• CONSUMER BEHAVIOR
• CULMINATING EXPERIENCE II
• EXPERIENTIAL LEARNING PROGRAM (ELP)
• MARKETING ISSUES IN PAKISTAN
• MBA PROJECT
• METHODS IN BUSINESS RESEARCH
• MARKETING STRATEGY
• PRINCIPLES OF MARKETING

Research Output

• Jami Moiz, Dr. Nida Aslam Khan "Nutrilov: The Dilemma of Healthy Packaging for Granola Bars", North American Case Research Association, Oct 08, 2020, United States
• Dr. Nida Aslam Khan, Jami Moiz "Promotional Industry Merchandise – Market Expansion Vs. Market Development: The Case Of Crescent Enterprises", North American Case Research Association, Oct 08, 2020, United States
• Dr. Nida Aslam Khan "Outbreak of COVID 19: Its impact on Brand Health and Marketing Communications", Ebook: Short Notes on the Economy During the Covid-19 Crisis, Apr 05, 2020, Pakistan
• Dr. Nida Aslam Khan, Jami Moiz "The Curious Case of Capri Face Wash", IBA Business Review, Nov 06, 2018, Karachi, Pakistan
• Jami Moiz, Dr. Nida Aslam Khan "Bake Parlor Goes Italian – Boosting the Pasta Category In Pakistan", 2018 Proceedings of the North American Case Research Association, Oct 04, 2018, Orlando, United States
• Dr. Nida Aslam Khan, Jami Moiz "Rooh Afza – Tumbling Forward with Heritage", 2018 Proceedings of the North American Case Research Association, Oct 04, 2018, Orlando, United States
• Dr. Nida Aslam Khan, Jami Moiz, Qashif Effendi "Reem Ka Steam: Penetrating the Branded Rice Industry of Pakistan", WARC Prize for Asian Strategy, Entrant, 2018, Sep 05, 2018
• Dr. Nida Aslam Khan "Marketing a Tabooed Product: Tackling the Consumer Mindset in Pakistan", Asian Journal of Management Cases, Sep 01, 2018, India
• Dr. Nida Aslam Khan "Animosity in the Indo-Pak Region: The Role of Product Knowledge", International Conference on Contemporary Issues in Business & Economics (ICCIBE), Jul 14, 2018, Tokat, Turkey
• Dr. Nida Aslam Khan "Novella Chocolate: How not to be a Novice in Chocolate Industry", 7th Asian Management Research and Case Conference; Convergence or Divergence: Emerging Trends in Management Research and Cases In Asia. Sub Theme: China One Belt, One Road Initiative: Implications for Management & Organizations in Asia, Mar 23, 2018, Bhurban, Pakistan
• Dr. Nida Aslam Khan, Jami Moiz "Tariq Books: Responding to Changing Market Dynamics", NACRA 59th Annual Meeting 2017, Oct 19, 2017, Chicago, United States
• Dr. Nida Aslam Khan "Dunkin Donuts: Shake it with Caramel", NACRA 59th Annual Meeting 2017, Oct 19, 2017, Chicago, United States
• Jami Moiz, Dr. Nida Aslam Khan "Entrepreneurship vs. Sustainable Entrepreneurship: The Case of Indus Pencils Industries (Pvt.) Limited", 16th International Entrepreneurship Forum (IEF), Sep 14, 2017, Kathmandu, Nepal
• Jami Moiz, Dr. Nida Aslam Khan "Issues and Challenges of Governance in South Asia", 14th South Asian Management Forum 2017 (SAMF 2017) Governance and Public Policy - Role of Management Development, Apr 24, 2017, Male, Maldives
• Dr. Nida Aslam Khan, Jami Moiz "The Discourse: Doing it Differently - the Oreo Princess Campaign", IBA Business Review, Jun 30, 2016, Karachi, Pakistan
• Dr. Nida Aslam Khan "Building a brand of quick service restaurant [QSR]: a new trend in Karachi", 1st National Research Conference, Mar 14, 2015, Islamabad, Pakistan
• Dr. Nida Aslam Khan "The Milk Chocolate Market: Exploring the Urban Pakistani Consumer", 2015 Annual Conference of the Emerging Markets Conference Board: Emerging Markets 2015; on the Theme "Redefining Value in Emerging Markets", Jan 20, 2015, Dubai, United Arab Emirates
• Dr. Nida Aslam Khan "Contraceptives Social Marketing:Tackling the Consumer Mindset in Pakistan Biogenics (Pvt) Ltd", 4th Asian Management Research and Case (AMRC) Conference: Management Issues in Emerging Markets for Sustainable Business, Jan 10, 2015, Penang, Malaysia
• Jami Moiz, Dr. Nida Aslam Khan "Lays: Halal/Haram Crisis", IBA Business Review, Jun 01, 2014, Karachi, Pakistan
• Dr. Nida Aslam Khan "The Effectiveness of Generational Segmentation in Telecommunication Sector: an Exploratory Study of Pakistani Market", LCBR European Marketing Conference, Aug 16, 2013, Frankfurt, Germany
• Dr. Nida Aslam Khan "Case study on Younus Textile Mills", 2013 AJMC International Case Conference on Contemporary Management Practices, Jan 19, 2013, Lahore, Pakistan
• Dr. Nida Aslam Khan, Humayun Sultan Ansari "Targeting Sensitive Groups and Social Issues: An Exploratory Study of Pakistani Market", Interdisciplinary Journal of Contemporary Research in Business (IJCRB), Aug 01, 2011
• Dr. Nida Aslam Khan "Are Consumers Dominating the Balance of Power in the Marketplace: An Exploratory Study of Pakistani Market", Eurasia Economics and Business Society 2011 (EBES 2011) Conference., Jun 01, 2011, Istanbul, Turkey
• Hira Channa, Dr. Nida Aslam Khan, Marium Rafique, S. Tariq bin Shahid, Ather Sheikhani "Case Study on Osman Malik- New Malik Automobiles [Presented in absentia]", International Conference on Management of MSMEs, Institute of Management Technology., Sep 17, 2010, Nagpur, India
• Dr. Nida Aslam Khan "Is the Traditional Development of Brand Loyalty Dying: A Study of Food and Beverages Category in Pakistan", , Jul 12, 2010, Oulu, Finland

Projects

List to come