Work Experience

• Assistant Professor at Institute of Business Administration, Karachi (Aug-2023 to PRESENT)
• Assistant Professor and Director QEC at Institute of Business Administration, Karachi (Aug-2020 to Jul-2023)
• Assistant Professor and Chairperson of Marketing Department at Institute of Business Administration, Karachi (Jan-2020 to Aug-2020)
• Assistant Professor at Institute of Business Administration, Karachi (Jun-2019 to Dec-2019)
• Lecturer at Institute of Business Administration, Karachi (Aug-2006 to Jun-2019)
• Assistant at Institute of Business Administration, Karachi (Mar-2006 to May-2006)
• Visiting Faculty Member at CBM (Jan-2004 to May-2004)
• Taught BC as a Part of Berlitz Team at PAF-KITE (Feb-2003 to May-2003)
• Visiting Faculty Member at PAF- KIET (Sep-2002 to May-2003)
• Assistant Marketing Manager at Berlitz Language Center (Feb-2002 to Sep-2002)
• Assistant Manager Export Marketing at Gul Ahmed Textile Mills (May-2001 to Jan-2002)

Education

• PhD (Marketing), University of Southampton, UK - 2019
• MBA (Marketing), Institute of Business Administration, Karachi - 2000
• BBA (Hons Marketing), Institute of Business Administration, Karachi - 1999

Research Interests

• Marketing

Courses Taught

• ADVANCED QUALITATIVE RESEARCH
• BRAND MANAGEMENT
• CONSUMER BEHAVIOR
• CULMINATING EXPERIENCE II
• CONSUMER INSIGHTS
• ENGLISH COMPOSITION
• ENGLISH GRAMMAR
• EXPERIENTIAL LEARNING PROGRAM (ELP)
• MARKETING ISSUES IN PAKISTAN
• MARKETING MANAGEMENT
• MBA PROJECT
• METHODS IN BUSINESS RESEARCH
• MS THESIS
• PRINCIPLES OF MARKETING

Research Output

• Dr. Saima Husain, Mike Molesworth, Georgiana Grigore "Consumption and the Body in Muslim Tween Tattooing Practices", 10th EIASM Interpretive Consumer Research Workshop, May 10, 2019, Lyon, France
• Dr. Saima Husain, Yasmin Zafar "Reinventing National Recipe Masala", 8th Asian Management Research and Case Conference, Mar 24, 2019, Al-Ain, United Arab Emirates
• Dr. Saima Husain, Mike Molesworth, Georgiana Grigore "‘I once wore an angry bird T-shirt and went to read Qur’an’: Asymmetrical Institutional Complexity and Emerging Consumption Practices in Pakistan", Marketing Theory, Jan 27, 2019
• Dr. Saima Husain, Dr. Amber Gul Rashid "IBA Business Review", Exploring Brand Symbolism amongst 10 Year Old Urban Pakistani Children, Jul 01, 2018, Pakistan
• Dr. Saima Husain, Kanza Naheed, Mahrukh Isa "Veet: Facing the Cultural Challenge in Pakistan", Emerald Emerging Market Case Studies, Jun 22, 2016
• Dr. Saima Husain "Consumer Socialization: Capturing the Perspective of the one Being Socialized", 7th International Child and Teen Consumption Conference - Cultural Contexts, Relations and Practices, Apr 28, 2016, Aalborg, Denmark
• Dr. Saima Husain "Consumer Socialization of Tweens in an Interinstitutional Society: An Institutional Logics Perspective (Won Best Paper Award)", Southampton Business School PhD Student Conference 2016, Mar 22, 2016, Southampton, England
• Dr. Saima Husain, Ayeza Sumsam "Demystifying the Rationale Behind Consumer Brand Engagement in Pakistan", 2015 Annual Conference of the Emerging Markets Conference Board, Jan 20, 2015, Dubai, United Arab Emirates
• Nadir Hashmi, Dr. Saima Husain "AIESEC: The Experience Pakistan Challenge", Emerald Emerging Market Case Studies, Mar 04, 2014
• Dr. Kamran Siddiqui, Dr. Saima Husain "ZARCO Exchange: Corporate Governance Failure", IUP Journal of Corporate Governance, Oct 01, 2013, India
• Dr. Saima Husain, Kanza Naheed, Mahrukh Isa "Veet: Facing the Cultural Challenge in Pakistan", SWCRA Conference, Mar 01, 2012, New Orleans, United States
• Dr. Farah Naz Baig, Dr. Saima Husain "Impact of PDDC in Promoting Entrepreneurship in Pakistan: A Case Study of Dairy Farmers", ECIE Conference, Sep 15, 2011, Aberdeen,Scotland, England

Projects

• Worked as a Project Manager in the consulting team of Green Peak International. The assignment involved developing strategy for Khushali Bank Limited, a microfinance sector bank in Pakistan, to achieve financial independence