Dr. Saima Husain

Assistant Professor and Director QEC Department: Marketing Professional Activities: On-board Status: Available

Work Experience

  • Assistant Professor and Director QEC at Institute of Business Administration, Karachi (Aug-2020 to PRESENT)
  • Assistant Professor and Chairperson of Marketing Department at Institute of Business Administration, Karachi (Jan-2020 to Aug-2020)
  • Assistant Professor at Institute of Business Administration, Karachi (Jun-2019 to Dec-2019)
  • Lecturer at Institute of Business Administration, Karachi (Aug-2006 to Jun-2019)
  • Assisted Mr. Sultan Raza at Institute of Business Administration, Karachi (Mar-2006 to May-2006)
  • Visiting Faculty Member at CBM (Jan-2004 to May-2004)
  • Taught BC as a Part of Berlitz Team at PAF-KITE (Feb-2003 to May-2003)
  • Visiting Faculty Member at PAF- KIET (Sep-2002 to May-2003)
  • Asst.Marketing Manager at Berlitz Language Center (Feb-2002 to Sep-2002)
  • Assistant Manager Export Marketing at Gul Ahmed Textile Mills (May-2001 to Jan-2002)

Education

  • PhD (Marketing), University of Southampton, UK - 2019
  • MBA (Marketing), Institute of Business Administration, Karachi - 2000
  • BBA (Hons Marketing), Institute of Business Administration, Karachi - 1999

Research Interests

  • Marketing

Courses Taught

  • ENGLISH COMPOSITION
  • PRINCIPLES OF MARKETING
  • METHODS IN BUSINESS RESEARCH
  • MARKETING ISSUES IN PAKISTAN
  • CONSUMER BEHAVIOR
  • BRAND MANAGEMENT
  • MARKETING MANAGEMENT
  • ENGLISH GRAMMAR
  • CONSUMER BEHAVIOR
  • BRAND MANAGEMENT
  • MBA-PROJECT
  • EXPERIENTIAL LEARNING PROGRAM (ELP)

Research Output

  • Dr. Saima Husain, Mike Molesworth, Georgiana Grigore "Consumption and the Body in Muslim Tween Tattooing Practices", 10th EIASM Interpretive Consumer Research Workshop, May 10, 2019, Lyon, France
  • Dr. Saima Husain, Yasmin Zafar "Reinventing National Recipe Masala", 8th Asian Management Research and Case Conference, Mar 24, 2019, Al-Ain, United Arab Emirates
  • Dr. Saima Husain, Mike Molesworth, Georgiana Grigore "‘I once wore an angry bird T-shirt and went to read Qur’an’: Asymmetrical Institutional Complexity and Emerging Consumption Practices in Pakistan", Marketing Theory, Jan 27, 2019
  • Dr. Saima Husain, Dr. Amber Gul Rashid "IBA Business Review", Exploring Brand Symbolism amongst 10 Year Old Urban Pakistani Children, Jul 01, 2018, Pakistan
  • Dr. Saima Husain, Kanza Naheed, Mahrukh Isa "Veet: Facing the Cultural Challenge in Pakistan", Emerald Emerging Market Case Studies, Jun 22, 2016
  • Dr. Saima Husain "Consumer Socialization: Capturing the Perspective of the one Being Socialized", 7th International Child and Teen Consumption Conference - Cultural Contexts, Relations and Practices, Apr 28, 2016, Aalborg, Denmark
  • Dr. Saima Husain "Consumer Socialization of Tweens in an Interinstitutional Society: An Institutional Logics Perspective (Won Best Paper Award)", Southampton Business School PhD Student Conference 2016, Mar 22, 2016, Southampton, England
  • Dr. Saima Husain, Ayeza Sumsam "Demystifying the Rationale Behind Consumer Brand Engagement in Pakistan", 2015 Annual Conference of the Emerging Markets Conference Board, Jan 20, 2015, Dubai, United Arab Emirates
  • Nadir Hashmi, Dr. Saima Husain "AIESEC: The Experience Pakistan Challenge", Emerald Emerging Market Case Studies, Mar 04, 2014
  • Dr. Kamran Siddiqui, Dr. Saima Husain "ZARCO Exchange: Corporate Governance Failure", IUP Journal of Corporate Governance, Oct 01, 2013, India
  • Dr. Saima Husain, Kanza Naheed, Mahrukh Isa "Veet: Facing the Cultural Challenge in Pakistan", SWCRA Conference, Mar 01, 2012, New Orleans, United States
  • Dr. Farah Naz Baig, Dr. Saima Husain "Impact of PDDC in Promoting Entrepreneurship in Pakistan: A Case Study of Dairy Farmers", ECIE Conference, Sep 15, 2011, Aberdeen,Scotland, England

Projects

List to come