Dr. Wajid H. Rizvi

Assistant Professor and Chairperson Marketing Department: Marketing Professional Activities: Chairperson Marketing Department On-board Status: Available

Work Experience

  • Assistant Professor and Chairperson Marketing Department at Institute of Business Administration, Karachi (Jan2019 to PRESENT)
  • Assistant Professor at Institute of Business Administration, Karachi (Aug2015 to Jan2019)
  • Visiting Faculty at Institute of Business Administration, Karachi (Jan2015 to Aug2015)
  • Lecturer at Shah Abdul Latif University (Aug2007 to Aug2015)
  • Marketing Manager at Cosmos Communication (Feb2004 to Jul2006)
  • Visiting Faculty at IBA Sukkur (Jan2003 to Nov2004)
  • Assistant Manager Administration at Pakistan Ordnance Factories (Feb2002 to Dec2003)
  • Management Trainee at Colgate Palmolive (Sep2000 to Nov2001)

Education

  • PhD (Marketing), Swansea University, UK - 2014
  • MBA (Marketing), IBA-Karachi (Sukkur Campus) - 2000

Research Interests

  • Marketing

Courses Taught

  • ADV.&APPLIED BUSINESS RESEARCH
  • COMPUTATION & RESEARCH METHODS
  • CONSUMER BEHAVIOR
  • EXPERIENTIAL LEARNING PROGRAM
  • MARKETING ANALYTICS
  • MBA Project
  • MBA-Project
  • METHODS IN BUSINESS RESEARCH

Research Output

  • Dr. Huma Amir, Dr. Wajid H. Rizvi "Influence of Perceived Risk and Familiarity on Willingness to Transact in Online Food Shopping in Developing Economies", 2016 AMS Annual Conference, , Orlando, Florida, United States
  • Dr. Wajid H. Rizvi "Emotional Intensity: An Additional Dimension to Understand Emotional Confidence and Purchase Intentions", IBA Business Review, May 31, 2019, Karachi, Pakistan
  • Dr. Mohammad Asad Ilyas, Severine Le Loarne, Dr. Wajid H. Rizvi "The Entrepreneurial Cognition Process in a Hostile Business Environment: A Study of Successful Pakistani Entrepreneurs", IBA Business Review, Mar 01, 2019, Karachi, Pakistan
  • Dr. Wajid H. Rizvi, Dr. Salman Bashir, Dr. Huma Amir "Enhanced Understanding of Purchase Intentions in the Context of Car Buying: Implications for Academics and Practitioners", IBA Business Review, Jun 30, 2018, Karachi, Pakistan
  • Dr. Wajid H. Rizvi, Dr. Amber Gul Rashid, Dr. Huma Amir "Brand Association and Emotional Confidence: The Determinants of Brand Loyalty", In: Krey N., Rossi P. (eds) Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces. AMSAC 2018. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham, May 25, 2018, New Orleans, United States
  • Aijaz A Arian, Zahid Hussain, M S Vighio, Dr. Wajid H. Rizvi "Factors Influencing Acceptance of Mobile Learning by Higher Education Students in Pakistan", Sindh University Research Journal (Science Series), Feb 01, 2018, Nawab Shah, Pakistan
  • Dr. Wajid H. Rizvi, Emrah Oney "The Influence of Emotional Confidence on Brand Attitude: Using Brand Belief as Mediating Variable", Economic Research, Jan 23, 2018, London, United Kingdom
  • Dr. Huma Amir, Dr. Wajid H. Rizvi "Brand Performance-Attachment Relationship: Social Image Mediation Effect", Australian and New Zealand Marketing Academy Conference, ANZMAC 2017, Dec 06, 2017, Melbourne, Australia
  • Dr. Wajid H. Rizvi "Formation of Emotional Confidence", Australian and New Zealand Marketing Academy Conference, 2017, Dec 06, 2017, Melbourne, Australia
  • Dr. Badaruddin A. Memon, Gul Hassan Bhutto, Dr. Wajid H. Rizvi "Measurement of Air Contamination in Different Wards of Public Sector Hospital (Teaching/Civil) Sukkur", Pakistan Journal of Pharmaceutical Sciences, Nov 01, 2017, Karachi, Pakistan
  • Dr. Wajid H. Rizvi, Dr. Salman Bashir, Dr. Huma Amir "Measuring the Knowledge Creation Process in Pakistani Banks: Scale Development and Validation", IBA Business Review, Jul 20, 2017, Karachi, Pakistan
  • Salman Bashir Memon, Dr. Wajid H. Rizvi, Sumaiya Syed "Operationalization of Knowledge Management in Knowledge-Intensive Pakistani Banks: a Qualitative Case Study", Knowledge and Performance Management, Jul 12, 2017, Poland
  • Aijaz Ahmed Arian, Zahid Hussain, Dr. Wajid H. Rizvi, Muhammad Saleem Vighio "An Analysis of the Influence of a Mobile Learning Application on the Learning Outcomes of Higher Education Students", Universal Access in the Information Society, Jul 10, 2017
  • Dr. Huma Amir, Dr. Wajid H. Rizvi "Role of Perceived Attributes in Understanding Consumer Purchase Intentions using the Theory of Planned Behavior: Case of an Economy Car Launch", 39th INFORMS Society of Marketing Science (ISMS) Conference, Jun 10, 2017, Los Angeles, California, United States
  • Zahid Hussain, Wolfgang Slany, Dr. Wajid H. Rizvi, Adeel Riaz, Umair Ramzan "Measuring Usability of the Mobile Learning App for the Children", International Conference on Learning and Collaboration Technologies, Jun 08, 2017, Vancouver, BC, Canada
  • Emrah Oney, Gizem Guven, Dr. Wajid H. Rizvi "The Determinant of Electronic Payment Systems Usage: SEM Approach", Economic Research-Ekonomska Istraživanja, Apr 12, 2017
  • Dr. Wajid H. Rizvi, Dr. Huma Amir "Marketing to the Bottom of the Pyramid in Emerging Markets", 3rd IBA International Conference on Marketing, Dec 19, 2016, Kuala Lumpur, Malaysia
  • Dr. Huma Amir, Dr. Wajid H. Rizvi "Does Social Image (Pakistani Consumers) Mediate Relationship between Brand Performance and Brand Attachment for an Imported Cosmetic Brand?", 2016 INFORMS Annual Meeting, Nov 16, 2016, Nashville, United States
  • Aijaz Ahmed Arian, Zahid Hussain, Dr. Wajid H. Rizvi, Muhammad Saleem Vighio "Evaluating Usability of M-Learning Application in the Context of Higher Education Institute", Learning and Collaboration Technologies, Jun 21, 2016, United States
  • Usman Bashir, Salman Bashir, Dr. Wajid H. Rizvi "Effectiveness of Training Need Analysis: Philosophy to Practice - A Case Study of Pakistan Petroleum Limited", Journal of Managerial Sciences, Jul 17, 2011, Pakistan

Projects

  • Neuro-Markeing Biometric Lab Principal Investigator (s): Dr. Wajid H. Rizvi RFPC Funded Project