Building a Sports Ecosystem Seminar

Date: 30th January 2025
Time: 02:00 PM – 06:00 PM
Venue: JS Auditorium, City Campus, IBA Karachi

The Pakistan Sport Knowledge Cluster (PSKC), in collaboration with the School of Business Studies at IBA Karachi, organized the second seminar in its Building a Sports Ecosystem series on January 30, 2025. The event featured two focused panel discussions—Squash in Focus and Empowering Women in Sports—bringing together athletes, federation representatives, sponsors, and thought leaders to share actionable insights on revitalizing squash in Pakistan and fostering gender equity in sports.

Panelists explored strategies to build competitive sports products, strengthen institutional support, and unlock the potential of underrepresented athletes. The seminar was attended by students, faculty, sports professionals, and industry stakeholders, and concluded with an engaging dialogue on shaping a more inclusive and high-performing sports landscape in Pakistan.