IBA ORIC – Dialogue on the Sports Economy hosted by the Pakistan Sports Board as the only female academician

November 01, 2024: Dr. Nida Aslam Khan, Chairperson of the Marketing Department at the IBA-SBS, proudly represented as the Cluster Lead and Co-founder of Pakistan Sport Knowledge Cluster at the ‘Dialogue on the Sports Economy’ hosted by the Pakistan Sports Board as the only female academician.

The Dialogue focused on how Sports go Beyond the Game, Driving Economic growth, Job Creation, and Global Unity.

A Diverse Group of Stakeholders gathered to Examine Strategies for Harnessing Sports as a Significant Economic Force in Pakistan.

The Pakistan Sports Knowledge Cluster is a Pioneering Initiative dedicated to Building a Sustainable and Inclusive Sports Ecosystem in Pakistan. Based at the IBA Karachi, its mission is to Bridge the Gap between Academia, Industry, and Sports Organizations by fostering Collaboration, Driving Innovation, and Developing Future Sports Marketing and Management Leaders.