Game Changers: Celebrating Pakistan’s Emerging Talent and the Vision of PSKC Conference

Date: 23rd April 2025
Time: 02:00 PM – 03:30 PM
Venue: G&T Auditorium, IBA Karachi

The Pakistan Sport Knowledge Cluster (PSKC), an initiative of the School of Business Studies at IBA Karachi, hosted a press conference titled Game Changers: Celebrating Pakistan’s Emerging Talent and the Vision of PSKC on April 23, 2025. The event spotlighted three rising squash athletes—Mehwish, Mahnoor, and Sehrish Ali—who recently secured top titles at the Australian Junior Open 2025.

The athletes shared reflections on their international journey, the role of fitness and mental discipline in high-performance sport, and the continued need for structured support for young talent in Pakistan. The press conference underscored IBA's commitment to promoting sports excellence and youth empowerment, and was supported by sponsors including Toyota Pakistan and the Nizamuddin Faridulhaq Group.

The event also featured participation from students of the Fundamentals of Sports Marketing course, who volunteered as event organizers, highlighting IBA’s efforts to bridge academic learning with real-world sports industry experience.