IBA ORIC – An MoU focusing on advancing Sports Marketing Education and Research!

November 14, 2024: IBA Karachi and Wilkes University have signed an MoU focusing on advancing Sports Marketing Education and Research!

This exciting partnership, led by Dr. Nida Aslam Khan, Chairperson, Marketing Department, School of Business Studies - IBA, sets the stage for students, faculty, and industry leaders to collaborate, innovate, and excel in the Global Sports Industry.

The MoU was signed by Dr. Abdullah Z. Sheikh, Dean, SBS, and Dr. Woojun Lee, Associate Dean & Director of Graduate Programs, Jay S. Sidhu School of Business & Leadership, Wilkes University. This MoU signing marks a dynamic step toward cross-border knowledge exchange and skill development.