Syed Akhtar Mahmud

Visiting Faculty Department: Marketing On-board Status: Available

Work Experience

  • - Visiting Faculty at Institute of Business Administration, Karachi (Jan-2001 to PRESENT)
  • - CEO at Brand Image (Jul-1997 to PRESENT)
  • - C.O.O. at FedEx (May-1991 to Jul-1997)
  • - Country Manager- Marketing at DHL Pakistan (Pvt.) Limited (Jan-1987 to Dec-1991)
  • - Group Product Manager at Unilever Pakistan (Jan-1979 to Dec-1987)

Education

  • MBA (Marketing), Institute of Business Administration, Karachi - 1978
  • BSc , D.J Science College - 1974

Research Interests

  • Marketing

Courses Taught

  • ADV. BRAND MANAGEMENT
  • ADVERTISING
  • ADVERTISING
  • Advanced Marketing Communicati
  • BRAND MANAGEMENT
  • BRAND MANAGEMENT
  • BRANDING AND CREATIVE CORPORAT
  • BRANDING FOR PHARMA PRODUCTS
  • ELP - (Entrepreneurship)
  • EXPERIENTIAL LEARNING PROGRAM
  • INTEGRATED MARKETING COMM.
  • MARKETING MANAGEMENT
  • MBA Project (Part-2)
  • RESEARCH METHOD IN ECO & FIN

Research Output

Projects

List to come